|
|
|
|
| |
1984
Quantitative Research Center Created at School
|
The Media Research Bureau (now the Center for Advanced Social Research) was established as a comprehensive survey research center within the School. In its first year, it completed 17 projects, ranging from a statewide readership survey for the Missouri Press Association to an assessment of banking services for a local advertising agency.
Under the direction of Judith Sylvester, MA '81, PhD '94, the Media Research Bureau provided low-cost readership and market surveys for clients and gave practical research experience to students.
|
| |
|
Enlargement
|
|
Citations/Sources
|
|
|
|
|
|
|
|
|
