Gannett's cincyMOMs.com: How Media Sites Become Communities [Print This Page]
- Time: 10:40-11:00 a.m.
- Date: Friday, Sept. 12
- Place: Fred W. Smith Forum, Reynolds Journalism Institute
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Being part of cincyMOMS.com is like "watching many different reality shows all at once," a member says. And it's just as addicting. With about 158,000 unique visitors a month, cincyMOMS is the busiest of more than 60 "mom" sites owned by Gannett Co., whose strategy is to build social networks around motherhood in specific locales. Managing Editor Karen Gutiérrez will explain how the site - technically part of the Cincinnati Enquirer - became its own community, complete with insider slang, annual awards, meetups, feuds, friendships, wacky characters and keepers of the institutional memory. Gutiérrez also will share why journalists are well suited to lead such communities in the future.
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Presenter: Karen Gutiérrez
Managing Editor
cincyMOMS.com
Karen Gutiérrez, BJ '88, spent 20 years as a hard-news reporter before turning to management of online communities. As managing editor of cincyMOMS.com, she oversees hundreds of heartfelt, hilarious and heated discussions a day among 15,000 women in the Cincinnati area. She also plans cincyMOMS events, develops new initiatives for the brand and works with advertisers to reach local moms. In 2008, cincyMOMS.com won the Digital Edge Award for Most Innovative Visitor Participation from the Newspaper Association of America. In her previous life as a reporter, she worked for the South Florida Sun-Sentinel and the Lexington (Ky.) Herald-Leader before joining the Cincinnati Enquirer as a news columnist in 1997.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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