LiveAdMaker: Branding in an Age of Local Advertising [Print This Page]
- Time: 11:40 a.m.-Noon
- Date: Friday, September 12
- Place: Fisher Auditorium, 87 Gannett Hall
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As national advertising loses its dominance to local advertising, the biggest problem facing major brands and media company owners is how to extend to the local level while working with traditional and emerging forms of media. LiveAdMaker offers one solution, providing options that allow national, regional and local advertisers and media company owners to control complexity issues and rising costs while delivering relevant brand messages to customers. In this presentation, learn how AT&T, Bank of America, Chrysler, Google, Intel, Microsoft, The New York Times, Tribune Company, Hearst Corporation, Cox Newspapers, FirstPaper, Wamu and others have used LiveAdMaker strategies and tools to leverage the $320 billion local advertising market. LiveAdMaker has helped these national clients build brand equity across more than 30 forms of media, including television, radio, newspapers, magazine, direct mail and online.
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Presenter: Wayne Reuvers
Founder and Chief Executive Officer
LiveTechnology Holdings, Inc.
Wayne Reuvers is the founder and chief executive officer of LiveTechnology Holdings, Inc., a developer of marketing and communications technology. More than 85 corporations utilize LiveTechnology's solutions, including technology giants such as Microsoft and Google; food and beverage leaders such as McDonald's, Coke and Pepsi; automobile companies such as GM, Chrysler and Nissan; along with major players in the financial, energy and hotel industries, just to name a few. Reuvers began his career at the age of 14, when he developed, marketed and sold Graph-IT, a stock-market technical analysis software product for the Apple computer. He formed ICT in South Africa in 1987 and specialized in strategic business development, servicing local and international clients. Beginning in 1989, Reuvers consulted in Germany and in the United Kingdom for leading companies. His many innovations include a derivative modeling software sold to Reuters, as well as a biometric fingerprint recognition technology used in South Africa. In 1996, Reuvers formed LiveTechnology International, an interactive consulting, information publishing and content management company. Reuvers has invested in and raised more than $35 million for companies and subsidiaries, all of which now dominate their unique markets. He sits on the board of four companies, continues to advise businesses on strategy and investments, and has worked with 35 fortune 500 companies to identify market opportunities.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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