Newspaper Direct: Digital Newspapers and Magazines Turn Challenges into Opportunities [Print This Page]
- Time: 11:20-11:40 a.m.
- Date: Friday, Sept. 12
- Place: Fisher Auditorium, 87 Gannett Hall
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It is almost impossible to find an article, news report or analysis today that does not forecast doom and gloom for the newspaper and magazine industry. Few would argue that the industry is in crisis, with falling circulation, repeated rounds of layoffs, fleeing advertisers and a chain of bad earning reports. But, can looks be deceiving? Is there a silver lining in this proverbial cloud? One company believes so. PressDisplay.com/NewspaperDirect, a leader in multi-channel newspaper and magazine content distribution and monetization, believes that the current crisis is really an opportunity in disguise. Newspaper Direct proposes a new paradigm and business model for the flailing industry, which can bring hope and prosperity to publishers and advertisers while providing consumers with state-of-the-art technological solutions and advanced tools to access and enjoy the content. Come and see what publishers of The Washington Post and The Wall Street Journal called "the best-kept secret of the industry."
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Presenter: Igor Smirnoff
Director of Strategic Development
NewspaperDirect, Inc.
Igor Smirnoff is a director of strategic development at NewspaperDirect Inc., the world leader in multi-channel newspaper content distribution and monetization. Smirnoff has been responsible for launching and spearheading the development and evangelism of the company's digital media business, which includes PressDisplay.com, the largest aggregated platform of digital newspaper and magazine distribution in the world, and SmartEdition, NewspaperDirect's innovative ePaper solution adapted as part of major national and international publishers' Web sites. Smirnoff oversees the development of successful partnerships with Microsoft, Google and other key market players, as well as strategic directions in digital advertising and social media in newspapers and magazines. He received his Master of Arts degree in political science from the University of British Columbia. His other degrees are in business and linguistic studies completed at Humboldt University Berlin in Germany and Kubansky State University in Russia.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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