Bewiki: Reshape the Internet around Individual Interests [Print This Page]
- Time: 11:00-11:20 a.m.
- Date: Friday, September 12
- Place: Neff Auditorium, 204 Neff Hall
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How can media companies and their advertisers optimize their audiences' touch points? Bewiki approaches this challenge by organizing information around the individual reader or viewer. The program advances the rudimentary organizing features of RSS feeds. As part of the user experience of its media companies and advertiser partners, Bewiki retrieves, manages and shares relevant information, allowing audiences to have an ongoing relationship with information -- something that does not exist today. In this presentation, attendees will see how Bewiki retrieves information and learns along with the user, creating "Personal Interest Profiles" that assist in organizing, filtering and discovering information to make the user's experience more personal, painless and productive. The approach is one endorsed by computer scientist Bill Joy of Kleiner Perkins: "I'm much more interested in going to the next level of having information on the Web organized. First we were excited because we could get at tons of stuff. Now we need it to be organized better so we can learn and explore more conveniently."
Presenters:
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Jeff O'Dell
Founder
Bewiki
Jeff O'Dell is the founder of Bewiki. He is an engineer and entrepreneur with a passion for applying technology to solve real-world problems, especially in the areas of automation and artificial intelligence. O'Dell built two successful businesses over the past 20 years which, combined, have created more than $250 million in value for investors.
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Doug Baker
President
Bewiki
Doug Baker is president of Bewiki. He is a serial entrepreneur who is founder and chairman of Wize.com, which is funded by Mayfield Fund and Bessemer Ventures. Previously, Baker was chairman of Airforce Nutrisoda prior to its acquisition by Pepsi Americas. He also founded Private Accounts, an online marketplace for money managers, which was acquired by E*TRADE.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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