Rocket Fuel: Accelerating Big Media Digital Initiatives to the Speed of the Disruptive Web [Print This Page]
- Time: 11:20-11:40 a.m.
- Date: Friday, Sept. 12
- Place: Fred W. Smith Forum, Reynolds Journalism Institute
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Major media Web properties have made real strides in recent years, aggregating large audiences and impressively staffing up their content properties. Still, many of big media's digital initiatives cannot keep up with the speed and disruption of the open Web and the burgeoning social media phenomenon without coming off as too corporate. Rocket Fuel advises large media companies on overcoming these issues via new approaches to digital strategy, research and content programming. Rocket Fuel will show examples from two recent projects that illustrate how socially fueled experiences are transforming big media editorial and consumption. Rocket Fuel is a digital media consultancy based in New York City. Founded by a group of entrepreneurs and media executives, Rocket Fuel advises both startups and mature companies. Current and former clients include AOL, CBS Radio, Comcast, Radio One and the National Hockey League.
Presenters:
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Michael Wolfson
Founder
Rocket Fuel
Michael Wolfson most recently served as chief creative officer of AOL. There, he launched more than 30 Web programs and platforms, including "Gold Rush," which he executive produced with Mark Burnett Productions, and the groundbreaking "Live8 on AOL." In 1996, he co-founded TheKnot.com, the world's leading wedding media and services companies.
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Andrew Zipern
Partner
Rocket Fuel
Andrew Zipern was a creative development director at AOL before joining Rocket Fuel in February 2008. Prior to AOL, he spent more than seven years as an editor and producer at The New York Times, overseeing business and technology coverage for NYTimes.com and writing frequently about both subjects for The Times and other publications.
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About the Technology Summit
The Technology Summit is an action-packed exhibition of the ideas, trends, tools, technologies and companies that are leading the way into 21st-century journalism. Leading technology experts and industry pioneers will preside over interactive presentations divided into three tracks: Digital Storytelling, Disruptive Technologies and Web 3.0 Economics. Guests will have the chance to see new technologies at work and visit with those who are shaping tomorrow's media.
Technology Summit Advisers
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Kim Garretson
General Partner
Realist Ventures & Advisory Services
Blog: Realist
Kim Garretson, BJ '73, is a general partner in Realist Ventures & Advisory Services. He advises venture capital firms, early-stage consumer digital media companies, retailers and media companies on disruptive innovation. Previously, Garretson was the liaison to the venture capital industry for Best Buy's Corporate Strategy & Innovation division. Prior to that, Garretson co-founded NOVO Media Group, which was the fourth-largest digital agency at its sale to Leo Burnett in 2001. Garretson also has been a partner in the upper Midwest's largest marketing and public relations agency. He began his career as a senior editor and technology columnist for Better Homes and Gardens.
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Mike McKean
Director of the Futures Lab
Reynolds Journalism Institute
Mike McKean is the Futures Lab director at the Reynolds Journalism Institute and a professor at the Missouri School of Journalism, where he has taught for 22 years. McKean created the School's convergence journalism program and chaired the convergence journalism faculty from 2005-2008. He is a leader in teaching with technology at the local, national and international levels. Winner of the MU's Innovator Award, McKean is chairing the campus Information Technology Committee; coordinating partnerships with Apple, Inc., AT&T and Adobe Systems; and helping establish convergence curricula at Moscow State University in Russia and Shantou University in China. McKean also has chaired the radio-TV news faculty at Missouri, served as Web director at KOMU-TV and news director of KBIA-FM. Before joining the School of Journalism, he was managing editor of KTRH NewsRadio in Houston and assistant news director at the Missourinet in Jefferson City.
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