Mission Statement

The missions of the Missouri School of Journalism, as defined by the faculty, are:

1. To teach students the principles and techniques of journalism, which we define as a current, reasoned reflection, in print or telecommunications, of society's events, needs and values. Our teaching emphasis will be on clear thinking, good writing and effective presentation, which will help students attain the standards of excellence articulated in Walter Williams' Journalist's Creed - especially "that the supreme test of good journalism is the measure of its public service." We must be leaders in teaching not only what the profession of journalism is, but also what it should be. We must prepare students not only for careers but also contribute to their development as ethical and productive citizens. We must educate the heart as well as the mind.
   
   
2. To serve, improve and provide leadership to both university and the journalism, telecommunications and advertising professions through a variety of activities and service such as workshops, publications, industry service units, award competitions, consulting, research plus university and professional committee work. We must be leaders in helping journalism professionals redefine their missions, goals and responsibilities so they can serve their ever-changing communities more effectively. We must be leaders in helping educators to expand their definition of journalism to include a wide range of academic subjects from political science to psychology, from literature to computer science, and from aesthetics to business, so that journalism can be recognized and appreciated for its breadth, richness and inextricable relationship to the liberal arts.
   
   
3. To create for the students, faculty, administration and staff of the School of Journalism a challenging, intellectually stimulating, professionally rewarding, cooperative, participative, secure, supportive and collegial environment that encourages risk taking and the creation of new knowledge through research and creative activity. Also, to create and maintain an environment in which academic freedom is protected with the same vigor as truth.
   
   
4. To be sensitive and responsive to the needs, concerns and interest of our multiple stakeholders: students, parents, faculty administrators, the curators, staff, alumni, professionals, media, potential employers of students, supporters, suppliers, government, educators and community.
   
   
5. To maintain, enhance and promote the reputation of the School of Journalism. Fundamental to the School's character and its heritage as the world's first School of Journalism is its professional orientation. We believe students learn best by doing, whether in the practice of a craft, the conduct of research or the creation of new ideas. Thus the school's media, laboratories and research operations are an integral part of the school's curriculum and the student's learning process. Our media must be at the forefront of change and excellence if we expect our students to be the same.