Missouri School of Journalism: Profiles in Success: Larry Cohen '71

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Name: Larry Cohen
Degree and Year: BJ '71 (Advertising)
Company: Northeast Media
Title: President and Owner
City and State: Fairfield, Conn.

What does your company do?
It functions as the advertising sales organization for media that don't have their own sales operations in the U.S. We represent media based in the U.S., Europe and Asia.

Who are some of your clients?
The Daily Telegraph in the United Kingdom, Le Figaro in France, La Repubblica in Italy and Dagens Nyheter in Sweden are just a few. Additionally we will be representing EuroNews, Europe's news channel, broadcasting simultaneously in English, French, German, Italian, Portuguese, Russian and Spanish.

What is your favorite part of you job?
Selling. I enjoy the opportunity to help people help themselves, which is what I believe a good sales person does.

How did you get into your current job?
Aside from an awful lot of good luck, I took advantage of opportunities that were given to me. I was very fortunate with the tremendous number of opportunities that presented themselves to me, and I was able to maximize on them.

What has been your greatest achievement in your career?
It would have to be putting together a portfolio that includes some of the world's most important media.

How did you become interested in advertising?
When I was a pre-J student, I thought I wanted to do broadcasting. During my freshman year, I worked for the campus radio station selling time and I realized I loved it. I worked in advertising agency the summer between my freshman and sophomore year and that, along with my work at the radio station, made me realize I really liked the advertising business and wanted to stick with it.

What is the greatest lesson you learned at the Missouri School of Journalism?
I had an instructor named Dale Gaston who said "a good sales person is a problem solver." That is something that has stuck with me and I have found to be so true, and so basic. If you don't know what someone's problem is, how can you solve it and help them?

What is your advice to current journalism students?
A word of wisdom: I'm living proof that there is life after a 2.3 GPA.

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	Revised: 20 April 2007. Copyright © 2008 The Curators of the University of Missouri \| Contact the J-School