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Two-Year MA Model Advertising
| Graduate Studies Administration |
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| Graduate Master's Studies Staff |
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Adviser: MA Program
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| Journalism MA Program |
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| Graduate Publications |
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Program Core: 12 Credits
- JOURN 7200 Principles of Strategic Communication (3 Credits)
- JOURN 8000 Mass Media Seminar (3 Credits)
- JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
JOURN 8008 Qualitative Research Methods I (3 Credits)
One of the following four courses:
- JOURN 7000 Communications Law (3 Credits)
- JOURN 8026 Philosophy of Journalism (3 Credits)
- JOURN 8030 History of Mass Media (3 Credits)
- JOURN 8080 Media Ethics (3 Credits)
Advertising Core: 15 Credits
- JOURN 7206 Strategic Writing I (3 Credits)
- JOURN 7226 Strategic Design and Visuals I (3 Credits)
- JOURN 7248 Media Strategy and Planning (3 Credits)
- JOURN 7970 Strategic Campaigns (3 Credits)
- One journalism elective.
Electives: 6 Credits
Suggested Electives:
- JOURN 7208 Strategic Writing II (3 Credits)
- JOURN 7218 Advanced Media Sales (3 Credits)
- JOURN 7228 Strategic Design and Visuals II (3 Credits)
- JOURN 7238 Broadcasting Advertising (3 Credits)
- JOURN 7250 Management of Strategic Communication (3 Credits)
- JOURN 7256 Public Relations (3 Credits)
- JOURN 7706 The Community Newspaper (3 Credits)
- JOURN 7952 Strategic Communication Research I (3 Credits)
Capstone Level: 10 Credits
Professional Project
- JOURN 8098 MA Project Seminar (1 Credit) and
JOURN 8190 Area Problem in Journalism (9 Credits)
Thesis
- JOURN 8100 MA Thesis Seminar (1 Credit) and
JOURN 8090 Research in Journalism (9 Credits)
Total Suggested for Graduation: 43 Credits
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Note: The University requires at least half of a graduate student's coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Please plan accordingly; check with your graduate adviser. |
Two-Year MA Program Models
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Strategic Communication
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Convergence
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Print
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Radio-Television
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Miscellaneous
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Magazine
Newspaper
Photojournalism
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Five-Year BJ/MA Program Models
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