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Two-Year MA Model
Advertising

Graduate Studies Administration
Margaret Duffy Margaret Duffy
Strategic Communication
Chair
Graduate Master's Studies Staff
Adviser: MA Program
Martha Pickens Martha Pickens
Graduate Advising
Staff
Ginny Cowell Ginny Cowell
Graduate Studies
Staff
Journalism MA Program

2006-2007 Handbooks
PDF File: Requires Adobe Reader Two-Year Master's Handbook (PDF: 891K)
PDF File: Requires Adobe Reader Five-Year BJ/MA Handbook (PDF: 762K)
2005/2004 MA Handbooks
PDF File: Requires Adobe Reader 2005 Two-Year Master's Handbook (PDF: 410K)
PDF File: Requires Adobe Reader 2004 Two-Year Master's Handbook (PDF: 341K)
Graduate Publications

Attention! Note: Some courses will not be offered every semester. Plan accordingly by checking with your graduate adviser and the Registrar's Schedule of Courses Online for current course availability.

Program Core: 12 Credits


  • JOURN 7200 Principles of Strategic Communication (3 Credits)
  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods I (3 Credits)

One of the following four courses:

  • JOURN 7000 Communications Law (3 Credits)
  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Advertising Core: 15 Credits


  • JOURN 7206 Strategic Writing I (3 Credits)
  • JOURN 7226 Strategic Design and Visuals I (3 Credits)
  • JOURN 7248 Media Strategy and Planning (3 Credits)
  • JOURN 7970 Strategic Campaigns (3 Credits)
  • One journalism elective.

Electives: 6 Credits


Suggested Electives:

  • JOURN 7208 Strategic Writing II (3 Credits)
  • JOURN 7218 Advanced Media Sales (3 Credits)
  • JOURN 7228 Strategic Design and Visuals II (3 Credits)
  • JOURN 7238 Broadcasting Advertising (3 Credits)
  • JOURN 7250 Management of Strategic Communication (3 Credits)
  • JOURN 7256 Public Relations (3 Credits)
  • JOURN 7706 The Community Newspaper (3 Credits)
  • JOURN 7952 Strategic Communication Research I (3 Credits)

Capstone Level: 10 Credits


Professional Project
  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis
  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 43 Credits


Attention! Note: The University requires at least half of a graduate student's coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Please plan accordingly; check with your graduate adviser.

Two-Year MA Program Models

Strategic Communication Convergence Print Radio-Television Miscellaneous
Magazine
Newspaper
Photojournalism

Five-Year BJ/MA Program Models



The J-School Arch Stone Lions  
Revised: 16 November 2006. Copyright © 2008 The Curators of the University of Missouri  |  Contact the J-School