Strategic Communication Online Model

Graduate Studies Administration

Margaret Duffy Strategic Communication Chair View All Graduate Faculty

Online Graduate Studies Staff

Adviser: Online and PhD Programs   Amy Lenk Graduate Advising Staff Ginny Cowell Graduate Studies Staff

Graduate Studies Faculty

View All Graduate Faculty

Online Master's Program

Master's Program Application Form Letter of Recommendation Form (PDF: 21K) Checklist: Domestic Checklist: International Financial Aid Enroll in Courses via MU Direct Test Drive Online Courses

Online Program Handbook PDF File: 278K

Research Resources

Empiricom Freedom of Information Center Journalism Library

Graduate Publications

List of Master's Projects List of Theses/Dissertations Grad Studies Newsletters AEJMC 2008 (PDF: 546K) May 2008 (PDF: 521K) Feb. 2008 (PDF: 410K) Jan. 2008 (PDF: 534K) Oct. 2007 (PDF: 622K) Sept. 2007 (PDF: 494K) AEJMC 2007 (PDF: 387K) May 2007 (PDF: 581K) April 2007 (PDF: 575K) March 2007 (PDF: 846K) Jan. 2007 (PDF: 405K) Nov. 2006 (PDF: 498K) Oct. 2006 (PDF: 720K) View All Available Newsletters Submit a News Item

The Strategic Communication Online Model is based on five principles: strategic planning, technology, relationship building, a global/multicultural perspective and a communications toolbox. The graduate curriculum focuses primarily on theory and research. This foundation helps students learn how to think critically and to develop strategies for communication problems.

Program Core: 16-18 Credits

• JOURN 8000 Mass Media Seminar (3 Credits)
• JOURN 8080 Media Ethics (3 Credits)
• JOURN 8006 Quantitative Research Methods
  or JOURN 8008 Qualitative Research Methods (3 Credits)

Strategic Communication Core: 18 Credits

• JOURN 7736 Economics and Finance of the Media (3 Credits)
• JOURN 7978 Media Management and Leadership (3 Credits)
• JOURN 8018 Strategic Communications Research (3 Credits)
• JOURN 8020 Principles and Tools in Strategic Communication Planning (3 Credits)
• JOURN 8058 Communication in Media Organizations (3 Credits)
• JOURN 8070 Professional Seminar (1-3 Credits)
  Can be repeated; attendance for one 1-hour seminar on campus is required.

Capstone Level: 10 Credits

• Professional Project: JOURN 8098 MA Project Seminar (1 Credit) and JOURN 8190 Area Problem in Journalism (9 Credits)
• Thesis: JOURN 8100 MA Thesis Semimar (1 Credit) and JOURN 8090 Research in Journalism (9 Credits)

Total Required for Graduation: 37 Credits