Skip Navigation
The Missouri Honor Medal Missouri School of Journalism
University of Missouri
 
MU Home
  Real-World Experience
Journalism A to Z Index
KOMU Columbia Missourian Vox Magazine Adelante! KBIA Public Radio Global Journalist The MOJO Agency Missouri Digital News

Missouri Journalism Centennial and Dedication of the Reynolds Journalism Institute Register Online

About the J-School A Brief History
Connections
The Journalist's Creed
Media Outlets
Mission
Missouri Honor Medal
Calendar
Career Center
Contact Us
Faculty and Staff Convergence
Radio-Television
Journalism Studies
Magazine Journalism
Newspaper Journalism
Photojournalism
Strategic Communication
Doctoral Faculty
Graduate Faculty
Adjunct Faculty
Endowed Chairs
Reynolds Institute
Professors Emeriti
Show All Faculty
Show All Staff
Show Everyone
Giving to the J-School
J-School Home
News Releases
Reynolds Journalism Institute
 

Strategic Communication Summit Highlights Evolving Media, Technology and Research

Industry Professionals, Faculty Gather to Discuss Needs of Today's Advertising and Public Relations Students

Paul Bolls Paul Bolls
Strategic Communication
Faculty
Glen Cameron Glen Cameron
Strategic Communication
Faculty
Fritz Cropp Fritz Cropp
Strategic Communication
Faculty
Margaret Duffy Margaret Duffy
Acting Associate Dean
Graduate Studies
Cynthia Frisby Cynthia Frisby
Strategic Communication
Faculty
Suzette Heiman Suzette Heiman
Strategic Communication
Faculty
Stephen C. Kopcha Stephen Kopcha
Strategic Communication
Faculty
Maria Len Rios María Len-Ríos
Strategic Communication
Faculty
Mike McKean Mike McKean
Convergence Journalism
Chair
Dean Mills Dean Mills
Convergence Journalism
Dean
Stephanie Padgett Stephanie Padgett
Adjunct Faculty
Larry Powell Larry Powell
Strategic Communication
Faculty
Shelly Rodgers Shelly Rodgers
Strategic Communication
Faculty
Jim Sterling Jim Sterling
Strategic Communication
Faculty
Esther Thorson Esther Thorson
Strategic Communication
Acting Dean
Kevin Wise Kevin Wise
Strategic Communication
Faculty
Links

Columbia, Mo. (March 27, 2007) -- Today's successful strategic communicator must be able to navigate as many platforms as possible, from print, radio and television media options to Web and online venues to viral marketing efforts. A group of Missouri School of Journalism alumni, faculty and other industry professionals recently addressed how this conclusion and other media challenges affect student training at the School's second Strategic Communication Summit held Feb. 27-28.

Missouri Journalism Strategic Communication Summit 2007
Kara Krisanic, Mojo Ad
Senior Kara Krisanic, Mojo Ad public relations account executive, speaks to industry professionals about the successes of the student-staffed agency at the Missouri School of Journalism.
Chuck Curtis, Valentine Radford/Square One Advertising
Chuck Curtis, retired chairman of Valentine Radford/Square One Advertising in Kansas City, Mo., participates in a discussion at the School's Strategic Communication Summit.
Terry Woodruff and Margaret Duffy
Terry Woodruff, CEO of Woodruff Communications in Columbia, Mo., and Margaret Duffy, associate professor and chair of the strategic communication emphasis area, continue to brainstorm during a break at the Summit.
Lincoln Steffens and Terry Woodruff
Lincoln Stephens, regional account executive for Carol H. Williams Advertising in Chicago, Ill., and Terry Woodruff, CEO of Woodruff Communications in Columbia, Mo., listen to a presentation.
Art and Susan Casper
Art and Susan Casper of Casper Creative Consulting in Houston, Texas, applaud a presentation at the Summit.
Photos by Jeronimo Nisa Luna

Eight guest professionals, from advertising, public relations and consulting agencies from Los Angeles to Chicago, worked with the School's strategic communication faculty to discuss how students can be prepared to face industry-wide issues such as reaching mobile audiences.

The Summit, along with frequent guest speakers, visiting professors and invited experts, helps ensure a vibrant, relevant curriculum, said Margaret Duffy, chair of the strategic communication emphasis area.

"Once again we were privileged to host some of the most accomplished and successful leaders in advertising and strategic communication," Duffy said. "Thanks to their insights and support, our Summit advisers help us continually create student experiences that make our graduates among the most sought-after in the world."

The goal of the Summit, first held in 2006, is to gather industry leaders and infuse their collective energy and expertise into the School's cutting-edge strategic communication curriculum.

Strategic communication faculty presented the group with highlights of the School's current program, including the success of Mojo Ad, the School's student-staffed professional advertising agency; the robust research agenda offered by the new Donald W. Reynolds Journalism Institute; the opportunities available through the School's International Programs office; and the role of emerging media and the convergence curriculum in strategic communication. In particular, the School's expertise in Youth and Young Adult (YAYA™) media offers advertisers, media companies, news organizations and others unique, research-based insights into this coveted demographic.

Summit participants included:

Kimberly Boyer, BS '78 (Business Administration)
Adamson Advertising, St. Louis, Mo.
Boyer is the executive vice president/director of the Advertising Division at Adamson Advertising in St. Louis and oversees work for Shoe Carnival, Applied Food Biotechnology and other clients. During her 25-plus years in advertising, she also has held management positions at Monsanto, Brewer/Young and Rubicam Advertising and Dearborn Manufacturing. Boyer is the architect of BrandSmartsm, Adamson's successful brand development process, and she serves as an adjunct professor in marketing at Washington University.

Art (BJ '54) and Susan Casper
Casper Creative Consulting, Houston, Texas
After brief stints in broadcast and newspaper journalism and military service, Art Casper opened his namesake agency in Houston in 1963 with no clients. Within two years, Art Casper & Associates was billing approximately $250,000. After selling and repurchasing his agency, now named Winius-Brandon, Casper and his staff grew the office to become the largest independent agency in Houston, with capitalized billings of more than $35 million and a staff of 56. He retired in 1995. Casper was also the producer and play-by-play announcer for University of Houston basketball for 28 years, including the broadcast of five Final Fours. Susan Casper started her advertising career while still a student at the University of Houston, having joined Winius-Brandon as a secretary her senior year. At Winius-Brandon, she rose rapidly from her secretarial position to assistant account executive, account executive and vice president/account supervisor, a position she held for 10 of her 25 years in the business. She left the business in 1995, three years after the merger of Winius-Brandon with Fogarty & Klein. In 2004, she joined the Houston Symphony Chorus, one of the outstanding musical organizations in the nation, with whom she performs on a regular basis.

Chuck Curtis, BJ '67, MA '70
Retired Chairman, Valentine Radford/Square One Advertising, Kansas City, Mo.
As chief executive officer of the Valentine Radford agency, Chuck Curtis oversaw the merger with Square One Advertising to create a top agency that handles advertising, media placement and sales promotion for Dr Pepper, Pizza Hut, the Dallas Cowboys, and other leading brands and companies. Curtis handled the advertising for Texas Instruments' introduction of hand-held calculators, digital watches and personal computers to their product line, and managed the introduction of 1,000 ATMs into all 7-Eleven stores in Texas. Curtis has led significant community initiatives to improve and advance the Kansas City area. He received the Missouri Honor Medal for Distinguished Service in Journalism in 2006.

Danielle Hugger, BJ '03
Account Executive, Fleishman-Hillard, St. Louis, Mo.
Danielle Hugger is a member of Fleishman-Hillard's Marketing Communications practice group. She has experience in sports marketing, grassroots outreach, search engine optimization and retail marketing. Hugger joined Fleishman-Hillard in July 2003.

Larry Postaer, BJ '59
Executive Creative Director, Rubin Postaer Associates, Santa Monica, Calif.
Around the agency, Larry Postaer is called "the man." Not only is he the executive creative director, but he is the guru. Everybody's godfather. He communicates with a word where most use a sentence. Postaer has written copy for major accounts, including STP, Sears, Dr. Scholl's and Colgate, McDonald's, Dial soap, Wrigley's gum and Anheuser-Busch. He co-founded with Gerry Rubin his agency in 1986 and has received many of the industry's highest awards and recognitions.

Lincoln Stephens, BJ '03
Regional Account Executive, Carol H. Williams Advertising, Chicago, Ill.
Although a fairly recent graduate, Lincoln Stephens has helped manage advertising for many national accounts. He now focuses specifically on African American advertising for Cadillac, Hummer, GMC and Chevrolet across multiple markets in the north central region of the United States. Stephens' community involvement has included the Urban League of Dallas, Rock The Vote, African American Leaders of Tomorrow and the YMCA. He is also a member of Kappa Alpha Psi Fraternity, Inc.

Terry Woodruff
Chief Executive Officer, Woodruff Communications, Inc., Columbia, Mo.
In 1992 Terry Woodruff founded Woodruff Communications, Inc. What began as a full service advertising, marketing and public relations firm in Columbia, Mo., has evolved to meet the changing industry wanting specialized marketing segments. Woodruff launched True Media Services, LLC, a full service media planning, placement and analysis firm; EVOKE Research, a projective research company; and WS Express, a retail-oriented advertising agency. Woodruff Sweitzer, as well as True Media Services, has offices in Columbia, Kansas City and Calgary, Alberta, Canada.

The next Strategic Communication Summit will be held during the fall 2007 semester.

Related


Seven Learning, Networking Sessions in Two Days: Fast-Paced Trip to New York Inspires, Motivates Strategic Communication Students 16 Missouri Journalism students recently took part in an intensive two-day trip to Manhattan and were exposed to some of the top advertising and public relations agencies, media companies and corporations in the world. [More] ABC Studios in Times Square
2006 Strategic Communication Summit Strategic Planning for Strategic Communication Education For one day, five decades-worth of advertising and public relations professionals gathered at the Missouri School of Journalism with a common mission. The recent Strategic Communication Summit held in Gannett Hall's Tucker Forum may have been only one day, but it represents an ongoing dialogue among the alumni, faculty and students of the School that will shape the future of strategic communication education. [More]
Missouri Journalism Students at Colemanbrandworx Ad and PR Students Visit New York Agencies and Corporations Missouri School of Journalism strategic communication students were encouraged to "be a sponge" and to have diversified skills during a recent visit to New York advertising and public relations agencies and corporations. Some of the students will participate in the School's New York Summer Program, an interdisciplinary program in partnership with the New School University in Manhattan. [More]
Missouri Advertising Students in New York City Missouri Advertising Students Visit the Big Apple More than 20 students from the Missouri School of Journalism traveled to New York City to meet and learn from the representatives of some of the nation's top strategic communications agencies and other entities. The group visited seven offices in all: Unilever Cosmetics International in-house agency, Edelman public relations, Ogilvy Public Relations Worldwide, Y&R, Global Advertising Strategies, Mediacom and BBDO. [More]
J-School 2005 Strategic Communications Career Fair Journalism School Hosts Strategic Communications Career Fair Journalism students had the opportunity to meet, interview and make formal contacts with recruiters at the fourth annual advertising and public relations career fair on Feb. 10. The career fair also involved a reception the evening before which gave the recruiters and students a chance to meet on a more personal level. Faculty members of the Journalism School stopped by to visit with the recruiters, some of whom are recent Mizzou graduates. [More]
Students Visit Agencies, Corporations in New York Missouri strategic communications students viewed agency reels, talked with experts and learned how to present themselves to prospective employers during a recent trip to nine advertising and public relations agencies and other companies in New York. The students also attended an alumni reception held at Bloomberg, providing the opportunity to network with more than 100 alumni. [More]
The J-School Arch Stone Lions  
Revised: 02 April 2008. Copyright © 2008 The Curators of the University of Missouri  |  Contact the J-School