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News Releases: October 2008
October 2008
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Oct. 8, 2008: Advergames: Theme of Game Is Secret to Success In a new study, University of Missouri researchers examined the impact of advergame themes on consumers' attitudes toward advergames and brands. According to Kevin Wise, assistant professor of strategic communication, consumers expressed strong positive relationships toward brands when they played advergames with strong thematic connections to the brands. [More]
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Oct. 15, 2008: New Book Highlights the Role of the News Media in Eliminating Racial Differences in Health Care Glen T. Cameron, a strategic communication professor, and Qi Qiu, MA '03, PhD '06, recently published Communicating Health Disparities - Building a Supportive Media Agenda. The book helps clarify the crucial role that health communicators and the media play in informing the public and in encouraging behaviors that would help close the racial and ethnic gap in health care. Cameron also serves as the co-director and scientific advisor of the Health Communication Research Center at MU. [More]
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Oct. 24, 2008: Researchers Advance Health Communication for At-Risk Populations The National Cancer Institute (NCI) has awarded an $8.6 million grant to the University of Missouri Health Communication Research Center (HCRC), in partnership with Washington University in St. Louis, to advance health communication that will improve health literacy and health outcomes for at-risk populations. [More]
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Oct. 24, 2008: Research Reveals Effective Anti-Tobacco Ads Should Either Scare or Disgust Viewers Researchers from the Psychological Research on Information and Media Effects (PRIME) Lab at the School examined the effects of two types of content commonly used in anti-tobacco ads, fear and disgust. The researchers found that when ads focused on either fear or disgust, viewers' awareness and understanding of the message increased. [More]
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