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A Five-Year BJ/MA Model

This program is designed for students who have had substantial professional broadcast experience and want to direct their future careers toward management. Students will be able to combine broadcast management coursework with classes in research, including advertising and audience research, and marketing. An in-depth management internship experience, including a research component, caps the program.

Note: Some courses will not be offered every semester. Plan accordingly by checking with your graduate adviser and the Registrar’s Schedule of Courses Online for current course availability.

Program Core: 6 Credits

  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

Broadcast Management Core: 8 Credits

  • JOURN 7050 Communications Practice (2 Credits: 1 Credit Each Semester)
  • JOURN 7978 Media Management and Leadership (3 Credits)

Plus one of the following:

  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8036 Seminar in History and Principles of Journalism (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Electives: 6 Credits

Two courses in an area(s) of specialization.

  • JOURN 8018 Strategic Communication Research 2 (3 Credits)
  • JOURN 8020 Principles and Tools in Strategic Communication Planning (3 Credits)
  • BUS AD 7330 Business Law/Regulation (2 Credits)
  • BUS AD 7340 Organizational Ethics (1 Credit)
  • ECONOM 7322 Economics of Regulation and Antitrust (3 Credits)
  • FINANC 7440 Managerial Finance (3 Credits)
  • MANGMT 7030 Organizational Behavior (3 Credits)
  • MANGMT 7380 Organizational Behavior and Management (3 Credits)
  • MANGMT 7400 Computer Applications for Planning and Decision-Making (3 Credits)
  • MANGMT 7420 Managerial Statistics (3 Credits)
  • MANGMT 7440 Managerial Decision Science (3 Credits)
  • MANGMT 8001 Topics in Management (3 Credits)
  • MRKTNG 7460 Managerial Marketing (3 Credits)
  • PUB AF 8620 Organizational Analysis and Change (3 Credits)

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 30 Credits

Note: The University requires at least half of a graduate student’s coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Please plan accordingly; check with your graduate adviser.