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A Five-Year BJ/MA Model

The strategic communication model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students will be prepared for leadership in the areas of advertising, public relations, brand management, media planning and research.

Program Core: 9 Credits

  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

One of the following courses:

  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Strategic Communication Core: 2 Credits

  • JOURN 7050 Communications Practice (2 Credits: 1 Credit Each Semester)

Electives: 9 Credits

Suggested Electives:

  • JOURN 7408 Magazine Editing (3 Credits)
  • JOURN 7416 Science, Health and Environmental Writing (3 Credits)
  • JOURN 7506 Magazine Design (3 Credits)
  • JOURN 7566 Electronic Photojournalism (3 Credits)
  • JOURN 7656 International News Media Systems (3 Credits)
  • JOURN 7700 Online Journalism (3 Credits)
  • JOURN 7978 Media Management and Leadership (3 Credits)
  • JOURN 8046 Controls of Information (3 Credits)
  • JOURN 8056 Theory of Mass Communication (3 Credits)
  • JOURN 8066 Proseminar: Science, Society and the News Media (3 Credits)
  • JOURN 8076 Issues and Theories in International Communication (3 Credits)
  • JOURN 8078 Information Theory (3 Credits)
  • BUS AD 7330 Business Law/Regulation (2 Credits)
  • MANGMT 7380 Organizational Behavior and Management (3 Credits)
  • MRKTNG 7460 Managerial Marketing (3 Credits)
  • MRKTNG 9600 Seminar in Marketing (Credit Varies)

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 30 Credits