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A Five-Year BJ/MA Model

The strategic communication model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students will be prepared for leadership in the areas of advertising, public relations, brand management, media planning and research.

Program Core: 9 Credits

  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

One of the following courses:

  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Strategic Communication Core: 2 Credits

  • JOURN 7050 Communications Practice (2 Credits: 1 Credit Each Semester)

Electives: 9 Credits

Suggested Electives:

  • JOURN 7408 Magazine Editing (3 Credits)
  • JOURN 7416 Science, Health and Environmental Writing (3 Credits)
  • JOURN 7450 Newspaper Reporting (3 Credits)
  • JOURN 7506 Magazine Design (3 Credits)
  • JOURN 7566 Electronic Photojournalism (3 Credits)
  • JOURN 7656 International News Media Systems (3 Credits)
  • JOURN 7700 Online Journalism (3 Credits)
  • JOURN 7978 Media Management and Leadership (3 Credits)
  • JOURN 8046 Controls of Information (3 Credits)
  • JOURN 8056 Theory of Mass Communication (3 Credits)
  • JOURN 8066 Proseminar: Science, Society and the News Media (3 Credits)
  • JOURN 8076 Issues and Theories in International Communication (3 Credits)
  • JOURN 8078 Information Theory (3 Credits)
  • BUS AD 7330 Business Law/Regulation (2 Credits)
  • MANGMT 7380 Organizational Behavior and Management (3 Credits)
  • MRKTNG 7460 Managerial Marketing (3 Credits)
  • MRKTNG 9600 Seminar in Marketing (Credit Varies)

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 30 Credits

Note: The university requires at least half of a graduate student’s coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Some courses will not be offered every semester. Plan accordingly by checking with your graduate adviser and the registrar’s schedule of courses for current course availability.