The advertising model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students use research-based approaches with creative advertising executions and media planning. Students will be prepared for careers in agencies, corporations and nonprofit organizations.
One of the following four courses:
Note: The university requires at least half of a graduate student’s coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Some courses will not be offered every semester. Plan accordingly by checking with your graduate adviser and the registrar’s schedule of courses for current course availability.