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A Two-Year MA Model

The advertising model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students use research-based approaches with creative advertising executions and media planning. Students will be prepared for careers in agencies, corporations and nonprofit organizations.

Program Core: 12 Credits

  • JOURN 7200 Principles of Strategic Communication (3 Credits)
  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

One of the following four courses:

  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Advertising Core: 15 Credits

  • JOURN 7206 Strategic Writing I (3 Credits)
  • JOURN 7226 Strategic Design and Visuals I (3 Credits)
  • JOURN 7248 Media Strategy and Planning (3 Credits)
  • JOURN 7970 Strategic Campaigns (3 Credits)
  • One journalism elective.

Electives: 6 Credits

Suggested Electives:

  • JOURN 7208 Strategic Writing II (3 Credits)
  • JOURN 7218 Advanced Media Sales (3 Credits)
  • JOURN 7228 Strategic Design and Visuals II (3 Credits)
  • JOURN 7238 Broadcasting Advertising (3 Credits)
  • JOURN 7250 Management of Strategic Communication (3 Credits)
  • JOURN 7256 Public Relations (3 Credits)
  • JOURN 7706 The Community Newspaper (3 Credits)
  • JOURN 7952 Strategic Communication Research I (3 Credits)

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 43 Credits