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A Two-Year MA Model

The advertising model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students use research-based approaches with creative advertising executions and media planning. Students will be prepared for careers in agencies, corporations and nonprofit organizations.

Program Core: 12 Credits

  • JOURN 7200 Principles of Strategic Communication (3 Credits)
  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

One of the following four courses:

  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Advertising Core: 15 Credits

  • JOURN 7206 Strategic Writing I (3 Credits)
  • JOURN 7226 Strategic Design and Visuals I (3 Credits)
  • JOURN 7248 Media Strategy and Planning (3 Credits)
  • JOURN 7970 Strategic Campaigns (3 Credits)
  • One journalism elective.

Electives: 6 Credits

Suggested Electives:

  • JOURN 7208 Strategic Writing II (3 Credits)
  • JOURN 7218 Advanced Media Sales (3 Credits)
  • JOURN 7228 Strategic Design and Visuals II (3 Credits)
  • JOURN 7238 Broadcasting Advertising (3 Credits)
  • JOURN 7250 Management of Strategic Communication (3 Credits)
  • JOURN 7256 Public Relations (3 Credits)
  • JOURN 7706 The Community Newspaper (3 Credits)
  • JOURN 7952 Strategic Communication Research I (3 Credits)

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 43 Credits

 

Note: The university requires at least half of a graduate student’s coursework to be in 8000-level (or greater) courses. 4000-level (and below) courses do not carry graduate credit. Some courses will not be offered every semester. Plan accordingly by checking with your graduate adviser and the registrar’s schedule of courses for current course availability.