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A Two-Year MA Model

The strategic communication model educates students in the principles and practice of all communication designed to create a desired response from a given audience. Students will be prepared for leadership in the areas of advertising, public relations, brand management, media planning and research.

Program Core: 12 Credits

  • JOURN 7200 Principles of Strategic Communication (3 Credits)
  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or
    JOURN 8008 Qualitative Research Methods (3 Credits)

One of the following four courses:

  • JOURN 8026 Philosophy of Journalism (3 Credits)
  • JOURN 8030 History of Mass Media (3 Credits)
  • JOURN 8038 Seminar in Communication Law (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)

Electives: 18 Credits

Suggested Elective Areas

  • Audience or consumer behavior.
  • Management.
  • Internship.

Capstone Level: 10 Credits

Professional Project

  • JOURN 8098 MA Project Seminar (1 Credit) and
    JOURN 8190 Area Problem in Journalism (9 Credits)

Thesis

  • JOURN 8100 MA Thesis Seminar (1 Credit) and
    JOURN 8090 Research in Journalism (9 Credits)

Total Suggested for Graduation: 40 Credits