Persuasion

Persuasion

These samples are given as guidelines only. Students plan their own course of study with the advice of their adviser and committee.

Theory of Persuasive Mass Communication: 12 Credits

COMMUN 7474 Theory and Research in Persuasion (3)
JOURN 7230 Psychology in Advertising (3)
JOURN 9008 Readings: Advanced Advertising Research (3)
JOURN 9085 Problems: Basic Advertising Research (3)

Mass Communication Theory: 16 Credits

JOURN 8056 Theory of Mass Communication (3)
JOURN 9000 Doctoral Proseminar I (3)
JOURN 9006 Doctoral Proseminar II (3)
JOURN 9010 Doctoral Seminar (3)
JOURN 9087 Doctoral Research Seminar (4)

Research Methods and Statistics: 18 Credits

COMMUN 8130 Seminar in Qualitative Methods in Communication (3)
JOURN 8006 Quantitative Research Methods (3)
JOURN 8016 Advanced Quantitative Research Methods (3)
MRKTNG 8280 Advanced Marketing Research (3)
PSYCH 8710 Advanced Psychological Statistics (3)
PSYCH 9710 Advanced Techniques in Psychological Statistics (3)

Marketing Theory: 6 Credits

MRKTNG 8220 Advanced Consumer Behavior (3)
MRKTNG 9600 Seminar in Marketing (3)

Human Processing Theory: 15 Credits

ESC_PS 7350 Advanced Human Learning (3)
PSYCH 8110 Cognitive Psychology (3)
PSYCH 8310 Survey of Social Psychology (3)
PSYCH 9110 Studies in Experimental Psychology (3)
PSYCH 9150 Human Learning and Memory (3)

Philosophical, Historical, Legal and Ethical Considerations: 8 Credits

JOURN 8026 Philosophy of Journalism (2)
JOURN 8030 History of Mass Media (3)
JOURN 8038 Seminar in Communications Law (3)

Dissertation: 9 Credits

JOURN 9090 Doctoral Dissertation (9)

Total Credits: 84
% from Journalism (48 Credits): 57%