GLEN T. CAMERON is a professor and the Maxine Wilson Gregory Chair in Journalism Research at the Missouri School of Journalism. He also is the co-director and scientific adviser of the Health Communication Research Center at the University of Missouri-Columbia. He has received many academic awards and honors. In statistical analyses of journalism and mass communication scholarship, Cameron is cited as the most published researcher nationally in major refereed journals over the past five years. In 1996, he received the Pathfinder Award for Career Research Contributions from the Institute for Public Relations Research & Education.

Cameron’s research includes studies of public relations and news production, information processing of news and commercials, and print media advertising. He is co-author of the leading introductory text to public relations, Public Relations: Strategies and Tactics, published by Allyn & Bacon, now in its seventh edition. His direction of research projects for the Center for Advanced Social Research (CASR) clients has included 40,000 health-related phone interviews covering topics such as alcohol abuse, tobacco use and child well-being.

Other notable scholarly accomplishments include several additional textbooks as well as the development of the contingency theory of conflict in public relations. Cameron also worked to develop Publics PR Research Software™, a program widely used in marketing and public relations research, and he founded Empiricom, a research enterprise of the Missouri School of Journalism focusing on new media as a tool for journalism and mass communication.

Cameron’s duties at the Health Communication Research Center include working with an interdisciplinary team of researchers to better understand the critical role of mass communication, particularly public relations, in health care. He also provides expert scientific guidance and leadership to HCRC projects, pilot projects and staff, acting as a resource to the scientific community. He also provides assistance to project leaders for mentoring and training junior faculty and graduate students. Additionally, Cameron works to encourage investigators from relevant disciplines to study cancer communication as part of interdisciplinary teams and increase the number of peer-reviewed publications in the area of communication processes. His expertise in journalism, public relations and advertising enables him to focus on written, visual and oral communication issues in his Center advisory role.

Maxine Wilson Gregory Chair in Journalism Research

The Maxine Wilson Gregory Chair was endowed with a bequest from Maxine Wilson Gregory, an alumna of the Missouri School of Journalism, who died in New York City in 1995. She graduated from MU in 1930, after having earned a bachelor’s degree from the University of Kansas. Mrs. Gregory worked as an editor on various book projects after graduation. She and her husband traveled extensively around the world and felt at home in many cultures.

Selected Publications

Journal Articles

• María E. Len-Ríos, Amanda Hinnant, Sun-A Park, Glen T. Cameron, Cynthia M. Frisby and Youngah Lee. “Health News Agenda Building: Journalists’ Perceptions of the Role of Public Relations.” Journalism & Mass Communication Quarterly, Summer 2009, Vol. 86 Issue 2, p. 315-331.
• S. Hwang, M. Geana and G. T. Cameron. “Penetration of Innovation: South Korean Cornea Donation Broadcasting Campaign and the Change of Individuals’ Perception about the Donation.” Media, Gender and Culture, 12, 241-274, 282 (2009).

Refereed Paper Presentations

• Kate Stam, Liz Gardner, Ye Wang, Shelly Rodgers and Glen Cameron. “Health Literacy and eHealth Literacy Trends and Issues: Leader Perspectives in the U.S. and Europe.” European Conference of the American Academy of Advertising, Milan, Italy, June 4-6, 2010.
• Glen Cameron. “Toward a Publics-Driven, Emotion-Based System in Crisis Communication: Unearthing Dominant Emotions in Multi-Staged Testing on the Integrated Crisis Mapping (ICM) Model.” AEJMC annual conference, Boston, Aug. 5-8, 2009.
• JiYeon Jeong, María Len-Ríos, Amanda Hinnant and Glen Cameron. “National Survey Finds Health Journalists Are Earnest about Their Educator Roles, Especially Newspaper Journalists.” AEJMC annual conference, Boston, Aug. 5-8, 2009.
• Jeffrey J. Pe-Aguirre and Glen T. Cameron. “Building a ‘Subgame Perfect Contingency Theory’: Using Game Theory to Identify Expected Utilities and Equilibrium Strategies in Conflicts.” International Public Relations Research Conference, Miami, March 10-13, 2010.
• Augustine Pang, Yan Jin and Glen T. Cameron. “Contingency Theory of Strategic Conflict Management: Unearthing Factors that Influence Ethical Elocution in Crisis Communication.” International Public Relations Research Conference, Miami, March 10-13, 2010.