KEVIN WISE is an associate professor of strategic communication and co-director of the Psychological Research on Information and Media Effects (PRIME) Lab. His research explores how different features of online media affect cognition and emotion. This research has been published in numerous peer-reviewed journals, including the Journal of Computer-Mediated Communication, Computers in Human Behavior, CyberPsychology & Behavior, Communication Research, Media Psychology, and the Journal of Broadcasting & Electronic Media. Wise is an active member of the International Communication Association (ICA) and the Society for Psychophysiological Research (SPR). He earned his bachelor’s and master’s degrees from Indiana University and his doctorate from Stanford University.

Selected Publications

Journal Articles

• K. Wise, S. Alhabash and H. Park. “Emotional Responses during Social Information Seeking on Facebook.” CyberPsychology and Behavior (2010).
• M. Sternadori and K. Wise. “Do Men and Women Read News Differently? Effects of Story Structure on Cognitive Processing of Text.” Journal of Media Psychology.

Refereed Paper Presentations

• Second Place Faculty Paper. Saleem Alhabash, Hyojung Park and Kevin Wise. “Emotional Responses During Facebook Use: Two Conceptual Frameworks.” AEJMC annual conference, Boston, Aug. 5-8, 2009.
• Saleem Alhabash, Petya Eckler, and Kevin Wise. “Window Shopping Online: Cognitive and Emotional Processing of General and Specific Product Windows.” American Academy of Advertising, Minneapolis, March 10-13, 2010.