Missouri School of Journalism Interactive Media online master’s student Cara Mahon has been awarded the Asparagus Club scholarship from the National Grocers Association. The scholarship will help Mahon finish her research of online grocery shopping programs among independent grocery retailers.
A digital marketing specialist at Associated Wholesale Grocers, Mahon is currently working on her thesis and plans to complete her master’s in the spring of 2018. Her thesis examines how independent grocery retailers can successfully market online grocery shopping programs. Mahon hopes her thesis can add to the research available to marketing and communications teams throughout the industry as the habits of shoppers evolve.