Di Zhu

Judy Zhu is interested in understanding how audience pay attention to, remember and emotionally respond to media messages. Theories of embodied cognition and motivation guide her research on the psychological and behavioral influence of consuming information on digital platforms. Her dissertation examines how individuals process incivility and divergent viewpoints in online news comments with self-report, psychophysiological and eye-tracking measures.

In addition to her research, Judy has taught courses such as Psychology in Advertising, Strategic Communication Research and Digital Strategy. She received her B.A. in international relations from Beijing Foreign Studies University and her M.A. in journalism from University of Missouri.

Refereed Journal Articles

  • Zhu, D. and Lee, S. (Revise and Resubmit). The autonomous readers: How does news customization affect audience motivation and engagement? Communication Research and Practice. Manuscript submitted for publication, 30 pages.
  • Zhu, D. Johnson, E. and Bolls, P. (submitted). Crimes Against the Body: An Embodied Cognition Study of How Platform Affects Responses to Crime News. Journal of Media Psychology: Theories, Methods and Applications, 30 pages.

Presentations

  • Zhu, D. and Lee, S. (2018). “The Influence of Opinion Congruence and Incivility On Visual Attention to Online Comments: An Eye-tracking Study.” 68th International Communication Association Conference. Prague, Czech Republic, May 24-28.
  • Zhu, D. and Lee, S. (2018). “The autonomous readers: How does news customization affect audience motivation and engagement?” 68th International Communication Association Conference in Prague, Czech Republic, May 24-28.
  • Thorson E. and Zhu, D. (2016) “Does the political apple fall far from the tree? Agenda setting in Tweens’ and Teens’ agreement with parental political beliefs.” Association for Education of Journalism and Mass Communication in Minneapolis, August 4-7.
  • Zhu, D. (2016) “Hero and villain on a foreign land: a textual analysis on U.S. newspaper coverage of China’s Uighur unrest.” International Conference on Communication and Media in Kuala Lumpur, Malaysia, September 18-29.
  • Zhu, D. and Bolls, P. (2015) “Crimes Against the Body: An Embodied Cognition Study of How Platform Affects Responses to Crime News.” 65th International Communication Association Conference in Puerto Rico, May 21-25.
  • Gamble, H., Davis, R. Clayton, R. and Zhu, D. (2013). “Motivated Processing of Message Frames: Third-Person Gain/Loss Frames and Vividness.” 63th International Communication Association Conference in London, June 17-21.

Updated: July 26, 2019