Fitria Andayani

Doctoral Student

Fitria Andayani (she/her/hers) is a Ph.D. candidate studying media sociology and media management at the Missouri School of Journalism as a Fulbright scholar. She earned a bachelor’s degree in Journalism from the top journalism school in Indonesia, Universitas Padjadjaran, in 2009. She then received a well-known and very competitive scholarship from the Indonesian Endowment Fund for Education in 2013 to undertake a master’s degree in a reputable Media and Journalism program in the United Kingdom (U.K.) at Newcastle University.

Prior to her doctoral program, she was a professional journalist and editor with six years of experience in several news companies. She also has five years’ professional experience in teaching journalism theories and practice as well as media and communication studies in Indonesia and the U.S. classroom. She is also frequently invited to give journalism lectures and writing workshops for professionals from various Indonesian companies or general audiences.

Her research interest in journalism studies, media management, and media sociology allow her to understand the media business and industry trends and challenges. In the media management study, she is especially concerned with the business side of journalism of how the industry survive the brutal competition due to the emerging digital media and the economic downturn. Therefore, she is keen on researching entrepreneurial journalism and newsroom innovation to help the media industry flourish, and journalism norms persist with new approaches in conducting business. One research she did around this topic concerns ethical and normative issues on entrepreneurial journalism. Another research in media management is about journalist job satisfaction and motivation and journalist well-being. She studied the culture of pay secrecy that causes wage problems in the news industry.

In the media sociology area, she has a strong interest in researching newsroom culture, women and media, journalist professional identity, newsroom diversity, and journalism practice across different cultures and national contexts. She studied newsroom diversity which is an enduring problem in newsrooms around the world. Despite the industry’s pledge to increase diversity, little change has been made; newsrooms are still not diverse enough in staffing composition and perspectives. Lack of understanding on the newsroom effort to diversity, making attempts to comprehensively examine the underlying cause why significant changes unachievable and any actions to advocate newsroom diversity progress slowly. Therefore, she studied challenges that make newsroom diversity difficult.

Her dissertation aims to investigate how diversity is configured into the newsroom ecosystem of innovation from female media leaders’ perspectives and experiences stem from their identities. The research will increase knowledge around the business imperative of newsroom diversity, expand the literature about gender leadership and gender expectation in the workplace, and introduce distinct and interesting variables and contexts in the intersectionality study. Her focus on gender and diversity issues is a key to journalism practices, business innovations, and democratic ideals.

Her teaching and professional experiences, cross-cultural experiences, and sensitivities competencies (in Indonesia, the U.K., and the U.S.) can bring a unique perspective as a researcher and lecturer.

Conference presentations

Andayani, F. & Putri, Melissa I. Never Ending Struggles: The Practice of Science Journalism in Indonesia submitted for the Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference; The International Communication Division. (March 2022, Norman, Oklahoma)

Andayani, F. Longing for Newsroom Diversity: Changing Discourses and Tackling Challenges to True Equality. The Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference; The Critical and Cultural Studies Division. (March 2022, Norman, Oklahoma)

Andayani, F. What is Fair? How journalists’ dual identity, resource conservation, and power dynamics shape pay secrecy culture. Association for Education in Journalism and Mass Communication (AEJMC). The Media Management, Economics and Entrepreneurship Division. (August 2021, virtual conference)

Andayani, F. What is ethical in entrepreneurial journalism? the Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference; The International Communication Division. (August 2021, virtual conference)

Andayani, F. Fake News Trap: The Deficiency of Media and Information Literacy among Indonesian Journalists. The International Seminar on Social and Political Sciences, Universitas Gadjah Mada. (2017, Yogyakarta, Indonesia)

Andayani, F. Environmental Journalism in Indonesia: An Investigation into its Urgency, Quality, and Practice. The 3rd World Conference on Media and Mass Communication, The International Institute of Knowledge Management (TIIKM) and Gaziantep University, Turkey. (2017, Kuala Lumpur, Malaysia)

Andayani, F. Economics Journalist in Indonesia: An Investigation into the Insufficient Knowledge in Economics and Its Compensation. The Asia-Pasific Forum for Research in Social Sciences and Humanities (APRiSH), Universitas Indonesia. (2016, Jakarta, Indonesia).


Session Best Presenter on Film Studies and Journalism, The 3rd World Conference on Media and Mass Communication, Kuala Lumpur, Malaysia, 2017

Awardee of US Fulbright Program for PhD study (full scholarship), 2018.

Awardee of Indonesia Endowment for Education for Master program, Ministry of Finance, (full scholarship), 2014.

Updated: January 31, 2022