James Ndone

Doctoral Student

James Ndone is a doctoral candidate at the Missouri School of Journalism. He specializes in crisis communication, exploring the role of emotions and the timing of crisis communication messages and how that affects post-crisis reputation and organizational forgiveness. He is a quantitative researcher with an emphasis on experimental research designs to understand stakeholders’ emotions and how they affect organizations during crises. He plans to continue in this research agenda by exploring how crises affect employees who have been “a forgotten public” when it comes to crisis communication research. In doing so, he hopes to understand how negative emotions such as anxiety, anger, sadness, and fright are manifested among employees during a crisis and how an organization’s use of stealing thunder and thunder impacts how employees react and behave during a crisis.

Ndone received his bachelor’s degree in communication and journalism (first-class honors) from Moi University (Kenya) in 2013. Before attending graduate school, he worked in both journalism and public relations in Kenya. His job as a public relations manager at the Mission for Essential Drugs and Supplies (MEDS) made him develop an interest in both health crises and how communication can be used to mitigate the negative effects of a crisis. Ndone received his master’s degree (MA) in communication from Illinois State University and worked there as an instructor for a year before joining the Missouri School of Journalism for doctoral studies. At Missouri School of Journalism, Ndone has been able to apply his skills as a journalist and a PR practitioner by teaching courses that show the intersection of the two fields and how both inform one another. Ndone is bilingual and can speak and write both English and Kiswahili.

Publications (In Review)

2020

  • Ndone, J. (In Review). Protecting Intangible Organizational Assets on Twitter: The Effects of Crisis Response Strategies on Credibility, Trust, Reputation, and Post-Crisis Behavior, Journal of Public Relations.
  • Ndone, J. (In Review). Mixed Emotions and Crisis Communication: The Impact of Expressing Sadness and Sympathy on Corporate Reputation and Stakeholder Behavior. Public Relations Review.
  • Ndone J., Warner, B. and Duffy, M (In Review). Emotional Crisis Communication: The Effects of CEO’s Expression of Guilt and Anger on Corporate Reputation, Journal of Public Relations.
  • Ndone J., Park, J. Forgiveness during a Crisis: The Moderating Role of Cognitive and Affective Empathy, Public Relations Review.

Presentations

2020

  • Ndone J., Warner, B. and Duffy, M. Emotional Crisis Communication: The Effects of Emotions on Corporate Reputation, International Communication Association (ICA, online).
  • Protecting Intangible Organizational Assets on Twitter: The Effects of Crisis Response Strategies on Credibility, Trust, Reputation, and Post-Crisis Behavior, Association for Education in Journalism and Mass Communication (AEJMC, online).
  • Post-crisis behavior: The Mediating Role of Sympathy on Negative Word-of-Mouth and Purchase Intention, National Communication Association (NCA, online).

Updated: October 15, 2020