Namyeon Lee

Doctoral Student

Namyeon Lee is a doctoral candidate at the Missouri School of Journalism. Her research interest is development and evaluation of effective mediated messages, with attention paid to topics related to science, health, agriculture, and risk. Specifically, Namyeon examines how different message features influence audience’s cognitive and behavioral responses, and how the impact of those features would differ based on individuals’ characteristics. Besides, she investigates effective information visualization by using eye-tracking devices and software. [Website]

Refereed Journal Articles

  • [j. 5] Lee, N., Buchanan, K., and Yu, M. (2020). Each Post Matters: A content analysis of #mentalhealth images on Instagram. Journal of Visual Communication in Medicine. 43(3), 128-138. https://doi.org/10.1080/17453054.2020.1781535
  • [j. 4] Lee, S., Lee, N., and Dockter, C. (2020). Effects of Message Presentation Type on GM food Risk Perception, Similarity Judgement, and Attitude. Health Communication. 1-11. https://doi.org/10.1080/10410236.2020.1787926
  • [j. 3] Hong, S., Jahng, M. R., Lee, N., and Wise, K. (2020). Do you filter who you are?: Manipulative self-presentation, social cues, and user evaluations of Instagram selfies. Computers in Human Behavior, 104, 106159. https://doi.org/10.1016/j.chb.2019.106159
  • [j. 2] Cowan, N., Adams, E., Bhangal, S., Corcoran, M., Decker, R., Dockter, C., … and Lee, N. (2019). Foundations of Arrogance: A Broad Survey and Framework for Research. Review of General Psychology, 23(4), 425-443. https://doi.org/10.1177/1089268019877138
  • [j.1] Jahng, M. R., and Lee, N. (2018). When Scientists Tweet for Social Changes: Dialogic Communication and Collective Mobilization Strategies by Flint Water Study Scientists on Twitter. Science Communication, 40(1), 89-108. https://doi.org/10.1177/1075547017751948

Journal Manuscripts in Progress

  • [IP. 1] Lee, N., and Lee, S. (second round revise and resubmit). Visualizing science: The impact of infographics on free recall, elaboration, and attitude change to GM food news. Public Understanding of Science.

Conference Papers

  • [c.13] Lee, N., Dockter, C., and Lee, S. (2020, May 20-27). Effects of Popularity Cues in Health News: An Eye-Tracking Study. Presented to the International Communication Association, Converted from Gold Coast, Australia to virtual due to COVID-19.
  • [c.12] Lee, N., Dockter, C., and Lee, S. (2020, May 20-27). Engaging African-American Population in Clinical Trials: Effects of Communication Source and Racial Representation. Presented to the International Communication Association, Converted from Gold Coast, Australia to virtual due to COVID-19.
  • [c.11] Dockter, C., Lee, N., Hong, Y., and Lee, S. (2020, May 20-27). Cognitive and Emotional Processing of Instagram Posts: The Impact of Thin vs. Overweight Body Portrayals. Presented to the International Communication Association, Converted from Gold Coast, Australia to virtual due to COVID-19.
  • [c.10] Lee, N., Buchanan, K., and Yu, M. (2019, November 2-6). Each Post Matters: A content analysis of #mentalhealth images on Instagram. Presented to the American Public Health Association Conference, Philadeliphia, PA.
  • [c.9] Lee, N., Lee, S., and Dockter, C. (2019, August 7-10). Effects of Message Presentation Type on GM food Risk Perception, Similarity Judgement, and Attitude. Presented to the Association for Education in Journalism and Mass Communication, Toronto, Canada.
  • [c.8] Lee, N., Buchanan, K., Carroll, S., and Kehinde, O. (2019, March 7-9). Effects of Visual-based Social media messages on Mental Health Symptom Recognition: Mental Health Literacy and Social Media Use as Moderators. Presented to the International Public Relations Research Conference, Orlando, FL.
  • [c.7] Lee, N., and Lee, S. (2018, May 24-28). Attitude and Risk Perception to Genetically Modified (GM) Food Products: The Influence of Consensus Message, Graphical Representations, and HBM Variables. Presented to the International Communication Association, Prague, Czech Republic.
  • [c.6] Hong, S., Jahng, M. R., Lee, N., and Wise, K. (2018, May 24-28). Do you filter who you are?: Manipulative self-presentation, social cues, and user evaluations of Instagram selfies. Presented to the International Communication Association, Prague, Czech Republic.
  • [c.5] Won, J., Lee, N., and Lee, S. (2018, March 5-7). Effects of expressing emotion and altering logo color in organizational crisis responses. Presented to the International Public Relations Research Conference, Orlando, FL.
  • [c.4] Lee, N., and Lee, S. (2017, May 25-29). Effects of Infographics During Science News Processing: Prior Knowledge and Prior Attitude as Moderators. Presented to the International Communication Association, San Diego, CA.
  • [c.3] Jahng, M. R., and Lee, N. (2017, May 25-29). When scientists tweet for social changes: Dialogic communication and collective mobilization strategies by Flint Water Study scientists on Twitter. Presented to the International Communication Association, San Diego, CA.
  • [c.2] Lee, S., Johnson, E., and Lee, N. (2016, May 9-13). The impact of risk perception on responses to misleading food label claim. Presented to the International Communication Association, Fukuoka, Japan.
  • [c.1] Park, E., and Lee, N. (2015, March 4-8). Dealing with misinformation in a health crisis situation: Effects of Inoculation messages and the tone of voice in Ebola virus communication. Presented to the International Public Relations Research Conference, Miami, FL.

Updated: October 12, 2020