Sisi Hu

Doctoral Student

Sisi Hu is a Ph.D. candidate and research fellow at the Missouri School of Journalism. Her research is rooted in strategic communication with an emphasis on health and science communication in social media.

Specifically, her research interests include: 1) developing and testing theory-driven strategies (e.g., narrative persuasion) to effectively communicate health and science information to boost public engagement and combat perceived barriers and misinformation; and 2) analyzing content and evaluating effects of existing health and science communication, including news articles, online forum posts, and campaign messages. Her research has primarily utilized quantitative methodological approaches such as experiment, survey, and content analysis; however, she has also conducted in-depth interviews and textual analyses in some studies. 

Sisi’s teaching specializations are strategic communication and multimedia journalism, with additional expertise in health communication. Her hands-on approach in teaching has been inspired by her professional experiences in advertising and magazine fields in China.  

Publications

Refereed Journal Articles

  • Hu, S., Boman, C., & Warner, B. (in press). Waiting for a match: Mitigating reactance in prosocial health behavior using psychological distance. Health Communication.
  • Saffran, L., Hu, S.*, Hinnant, A., Nagel, S., & Scherer, L. (2020). Constructing and influencing perceived authenticity in science communication: Experimenting with narrative. PloS One, 15(1). https://doi.org/10.1371/journal.pone.0226711 (*Corresponding author)
  • Hinnant, A., Boman, C., Hu, S., Ashley, R., Chung, S., Lee, S., Dodd, S., Garbutt, J., & Cameron, G. (2019). The third rail of pediatric communication: Discussing firearm safety in well-child exams. Health Communication, 1-13. https://doi.org/10.1080/10410236.2019.1700883
  • Pritchard, A. D., Fudge, J & Hu, S. (2015). Rational choice in religious advertising: American religions adapt to the spiritual marketplace. Journal of Communication and Religion, 38(4), 15-35.

Book Chapters

  • Dimitrova, D., & Hu, S. (2016). The 2014 midterm elections on local television: Frames, sources and valence. In Hendricks, J. & Schill, D (Eds.), Communication and Midterm Elections: Media, Message, and Mobilization. New York: Palgrave Macmillan.

Refereed Conference Papers

  • Hu, S. & Hu, L. Predictors of interactivity and likeability of posts in the online health forum: A computerized content analysis. (Paper accepted for presentation at the Health Communication division of the ICA 2020, USA.)
  • Saffran, L., Hu, S., Hinnant, A., Scherer, L., & Nagel, S. Experimenting with authenticity in science communication: Is connection the key to public support for science? (Paper accepted for presentation at the Public Communication of Science and Technology Conference, Aberdeen, Scotland, canceled in May 2020 due to COVID-19)
  • Saffran, L., Hu, S., Hinnant, A., Nagel, S., & Scherer, L. Constructing and Influencing Perceived Authenticity in Science Communication: Experimenting with Narrative. (Paper accepted for presentation at the ComSHER division of the AEJMC 2019, Toronto, Canada.)
  • Hu, S., Boman, C., & Warner, B. Waiting for a match: Mitigating reactance using psychological distance. (Paper accepted for presentation at the Health Communication division of the ICA 2019, Washington DC, USA.)
  • Dockter, C., Hu, S., & Lee, S. Examination of comparative advertising and realistic framing in e-cigarette television advertisements. (Paper accepted for presentation at the Health Communication Division of the ICA 2019, Washington DC, USA.)
  • Hu, S. Why cyberbullies choose cyberspace? The uses and gratifications of cyberbullying. (Paper accepted for presentation at the Health Communication division of the ICA 2018 in Prague, Czech Republic.)
  • Hu, S., & Gao, X. Can’t repair the bad image? Embrace it! A testing of the pertinacious image as a strategy in crisis communication. (Abstract accepted for presentation at IPRRC 2018 in Orlando, USA.)
  • Hinnant, A., Boman, C., Hu, S., Ashley, R., Chung, S., Lee, S., Dodd, S., Garbutt, J., & Cameron, G. The third rail of pediatric communication: Discussing firearm safety in well-child exams. (Abstract accepted for presentation at the Health Communication Division of ICA 2018 in Prague, Czech Republic.)
  • Pritchard, A.D., & Hu, S. Content with uncertainty: Uses and gratifications theory and the non-use of religious media by religious “not sures.” (Paper accepted at the Association for the Sociology of Religion conference, Seattle, WA.)
  • Pritchard, A.D., & Hu, S. Just a phone call (or Facebook post) away: Parents’ influence at a distance on emerging adults’ religious connections. (Paper accepted in the Religion and Media Interest Group, Association for Education in Journalism and Mass Communication conference, Minneapolis, MN.)
  • Dimitrova, D., & Hu, S. (2015). The 2014 midterm elections on local television: Frames, sources and valence. (Paper accepted for presentation at the Political Communication interest group of the AEJMC 2015 in San Francisco, CA, USA.)

Honors & Awards 

  • Best Student Reviewer, Journal of Advertising                           2019
  • Paul Synor Research Fellowship, University of Missouri       2017 – 2021

Updated: September 13, 2021