SISI HU‘s research focuses on the health and science communication, strategic message testing and the psychological motivations behind the communication behavior. She is particularly interested in the science storytelling in social media and the comments’ impact on the users. Her current research examines the function of pertinacious image in crisis communication.
- Pritchard, A.D., Fudge, J. and Hu, S. (2015). Rational choice in religious advertising: American religions adapt to the spiritual marketplace. Journal of Communication and Religion, 38(4), 15-35. ISSN: 08942838
- Dimitrova, D., and Hu, S. (2015). The 2014 midterm elections on local television: Frames, sources and valence. In Hendricks, J. and Schill, D (Eds.), Communication and Midterm Elections: Media, Message, and Mobilization. New York: Palgrave Macmillan.
- Pritchard, A.D., and Hu, S. (2016, August). Content with uncertainty: Uses and gratifications theory and the non-use of religious media by religious “not sures.” Paper accepted at the Association for the Sociology of Religion conference, Seattle, WA.
- Pritchard, A.D., and Hu, S. (2016, August). Just a phone call (or Facebook post) away: Parents’ influence at a distance on emerging adults’ religious connections. Paper accepted in the Religion and Media Interest Group, Association for Education in Journalism and Mass Communication conference, Minneapolis, MN.
- Dimitrova, D., and Hu, S. (2015, August). The 2014 midterm elections on local television: Frames, sources and valence. Paper presented in the political communication division of 2015AEJMC.
- Other Publications
- Dueck, A., Ng, E., and Muchemi, S.K. (2017, in press). Trans. Sisi Hu. Culture, Community, Therapy, and Healing. (in Chinese) Chongqing Journal of Community Psychology, XX, xx-xx. (Translated work from English to Chinese)
Updated: August 7, 2019