Weilu Zhang

Doctoral Student

Weilu Zhang is a Ph.D. candidate in strategic communication at the Missouri School of Journalism. Her research focuses on exploring and validating a theoretical model for emerging technology (i.e. artificial intelligence, AI) in digital advertising by applying advertising and persuasion theories. Her research utilizes methods mainly from quantitative traditions. As a scholar, she is devoted to understand the antecedents of AI advertising in promoting desirable persuasion outcomes, as well as the drawbacks and ethical concerns when applying AI into persuasion.

Academic Conferences

  • Zhang, W, Hu, L., and Park, J. (2020) “When Virus Goes Political: A Computerized Text Analysis of Crisis Attribution on COVID-19 Pandemic.” Presented at Association for Education in Journalism and Mass Communication virtual conference; Aug 6-9.
  • Tsou, T., and Zhang, W. (2015) “Humanizing Brands Get Back Fire – How Anthropomorphization, Crisis Type, and Response Strategy Impact Brands in Crisis.” Presented at the International Conference on Research in Advertising in London, United Kingdom; July 2–4.
  • Tsou, T., and Zhang, W. (2014) “To Open or to Close? The Effect of Consumers’ Need for Closure on Message Design in Openness Advertisements.” Presented at the International Communication Association Regional Conference in Brisbane, Australia; October 1–3.
  • Zhang, W. (2014) “The Effect of the Strength of the Arguments and Consumers’ Need for Cognitive Closure on Message Design in Metaphor Advertisements.” Presented at the International Forum on Public Relations and Advertising in Bangkok, Thailand; August 13–15. (In Chinese)

Updated: October 27, 2020