First, Best, Next

Missouri School of Journalism Strategic Plan: Jan. 2017

The Missouri School of Journalism – the world’s first – initiated a new strategic plan to maintain its leadership in education and to better prepare its students for the challenges of a new era.

The comprehensive long-term plan elevates an already strong curriculum in critical thinking, writing and reporting. Overall, it addresses three broad goals:

articulate, execute and promote the Missouri Method to prepare graduates for evolving professions;

foster innovation and high-impact research to advance the professions of journalism and strategic communication; and

implement a shared governance model that aligns structure, processes and resources in support of the School’s strategic priorities.

The three goals are supported by 10 distinct strategies and numerous initiatives. Missouri School of Journalism faculty, staff and students are now identifying tactics and measurable outcomes for each of them. Information will be shared as it becomes available.

For more information, visit the Missouri School of Journalism Strategic Planning page.

Missouri Journalism: FIRST | BEST | NEXT

Missouri Journalism: FIRST | BEST | NEXT

Mission, Vision and Values

Our Mission

We educate preeminent journalists, strategic communication professionals and scholars using our world-renowned Missouri Method to seek and communicate truth for the benefit of democratic society, setting the standard for quality journalism and strategic communication worldwide.

Our Vision

We will shape the next generations of our professions with the Missouri Method and world-class research, scholarship and innovation to prepare journalists and strategic communication professionals for exemplary public service and leadership.

Our Values

We, the students, staff, faculty and alumni of the Missouri School of Journalism, in the spirit of diversity and inclusion, will uphold the values of the University of Missouri:

  • Discovery
  • Excellence
  • Respect
  • Responsibility

We also pledge to live by the following journalistic and strategic communication values, to reflect them in our institutional policies and practices, and to model them as we work collaboratively to inform and engage local and global communities:

  • Accountability
  • Courage
  • Public Service
  • Truth

Goals and Strategies

Articulate, execute and promote the Missouri Method to prepare graduates for evolving professions

Strategy 1.1
Create a world-class, forward-thinking teaching lab that fosters collaboration among newsrooms and agencies

Strategy 1.2
Embody and execute the Missouri Method through an ongoing, holistic approach to curriculum development, teaching, experiential learning and continuous evaluation and improvement

Strategy 1.3
Articulate afresh the professional values and core competencies that serve as learning outcomes for the curriculum

Strategy 1.4
Broadly promote what Missouri School of Journalism graduates are taught to know, value and do to serve specific audiences and society at large

Foster innovation and high-impact research to advance the professions of journalism and strategic communication

Strategy 2.1
Expand cross-disciplinary collaboration and research partnerships within the School of Journalism and our global offices and with the University of Missouri at large

Strategy 2.2
Connect alumni, industry professionals, communities and other external partners in strategic ways to students, staff, faculty and one another to advance learning, professional development and innovation

Strategy 2.3
Explore and test innovative products, services and revenue streams that align with the School’s mission, vision, values and goals

Implement a shared governance model that aligns structure, processes and resources in support of the School’s strategic priorities

Strategy 3.1
Engage everyone in the Missouri School of Journalism family – including alumni and donors – to strengthen a culture of one school and advance the School’s mission, vision and goals

Strategy 3.2
Develop a shared governance model and supporting processes to promote collaboration, transparency and efficiency

Strategy 3.3
Recruit, develop and retain exceptional and diverse faculty, staff and students