Strategic Communication: Sports and Entertainment Promotion

Strategic Communication: Sports and Entertainment Promotion

The Strategic Communication Sports and Entertainment Promotion is an interdisciplinary interest area supported by courses from the fields of communication, economics, accounting and business. It is designed to prepare students for further graduate study or a variety of career and leadership opportunities in sport business and entertainment promotions and account management.

The interest area’s specialized elective courses build on the solid foundation developed through the required core courses. They are specifically designed to teach students how to tailor their skills to the unique needs of the sports and entertainment industry. Being able to use fundamental marketing and promotional skills is key and is stressed in the coursework. Administered by the strategic communication faculty.

Bachelor of Journalism Degree Requirements

Upper-Division Journalism Core (6)

All Strategic Communication students must take the following courses at the upper-division level:

  • JOURN 3000 History of American Journalism: (3)
    [JOURN] [3000] [History of American Journalism]
    American mass media from colonial days to present in the context of social, economic and political change. Prerequisites: Junior Standing; Journalism or Science and Agricultural Journalism majors.

    OR
    JOURN 4568 History of Photojournalism: (3)
    [JOURN] [4568] [History of Photojournalism]
    Examination of the aesthetic and technological development of photography from its invention in 1839 to the present. Primary emphasis on the evolution and impact of the picture press and the documentary tradition in America, although international developments are studied as well. Prerequisites: Journalism and Science and Agricultural Journalism majors only with Junior standing.
  • JOURN 4000 Communications Law: (3)
    [JOURN] [4000] [Communications Law]
    Legal concepts, including prior restraint, libel, privacy, obscenity, contempt and access as they relate to print, broadcast, advertising and other areas. Prerequisites: Junior Standing; Journalism and Science and Agricultural Journalism majors.

Required Journalism Classes (12)

  • JOURN 4200 Principles of Strategic Communication: (3)
    [JOURN] [4200] [Principles of Strategic Communication]
    Foundation course familiarizing students with an array of strategic communication tools and how they are used in the field. Prerequisites: Restricted to Journalism and Science and Agricultural Journalism majors only. Junior standing required.
  • JOURN 4204 Introduction to Strategic Writing and Design: (3)
    [JOURN] [4204] [Introduction to Strategic Writing and Design]
    This course will teach you about strategic writing and design, and then show you how to apply these skills to key communication platforms such as digital media, TV, radio, social media and others. Along the way, you will learn to think, write and design creatively and strategically. Graded on A-F basis only. Prerequisites: junior standing; restricted to Journalism Strategic Communication and Science and Agricultural Journalism Majors only.
  • JOURN 4952 Strategic Communication Research I: (3)
    [JOURN] [4952] [Strategic Communication Research I]
    Introduction to techniques and practice of strategic communication research. Emphasis on research techniques and use of research results, including consumer analysis, attitude measurement and evaluation of externally supplied research. Prerequisites: Restricted to Strategic Communication students only. Junior standing or higher required.
  • Capstone:
    • JOURN 4970 Strategic Campaigns: (3)
      [JOURN] [4970] [Strategic Campaigns]
      This cours is a capstone course, giving students a hands-on opportunity to apply knowledge and skills gained in previous courses. Taken final undergraduate semester. Prerequisite: JOURN 4206.

Required Non-Journalism Courses (6)

  • MKT 3000 Principles of Marketing (3)
  • Another marketing elective (3)

Suggested Journalism Electives for Sports and Entertainment Promotion (13)

  • JOURN 4140 Interactive Techniques: (1)
    [JOURN] [4140] [Interactive Techniques]
    Designed for advanced strategic communications students preparing for careers in interactive media. Section topics may vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4140 Interactive Techniques offers the following topics: “Social Media Strategy” (1 Credit) and “Social Media Content” (1 Credit).
  • JOURN 4146 Strategic Communication Techniques: (1)
    [JOURN] [4146] [Strategic Communication Techniques]
    Designed for advanced strategic communication students. Section topics vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4146 Strategic Communication Techniques offers the following topics: “Introduction to Promotional Video” (1 Credit) and “Advanced Promotional Video” (1 Credit).
  • JOURN 4212 Sports and Entertainment Promotion: (3)
    [JOURN] [4212] [Sports and Entertainment Promotion]
    Course focuses on the role that research, sponsorship, advertising, public relations, social media, positioning, target marketing, psychographics, and other strategic communication processes play in the promotion of the sports and entertainment industry. The course will critically analyze and examine how chief executive officers of sport and entertainment organizations choose, maintain, or redirect their promotion strategies and activities to help achieve organization missions, encourage tickets sales, and attract large audiences. Prerequisites: Junior Standing Required. Restricted to Journalism Strategic Communications and Science and Agricultural Journalism Students Only.
  • JOURN 4213 Strategic Communication Sports Productions I: (3)
    [JOURN] [4213] [Strategic Communication Sports Productions I]
    (cross-leveled with JOURN 7213). This class is designed to prepare Strategic Communication students for vital new positions in the world of sports marketing with the emphasis on video productions, strategic planning, and strategic dissemination of video content via multiple media, channels and platforms. Graded on A-F basis only. Prerequisites: JOURN 4200, JOURN 4204 and JOURN 4952. Restricted to Journalism Strategic Communication and Science and Agricultural Journalism Majors.
  • JOURN 4256 Public Relations: (3)
    [JOURN] [4256] [Public Relations]
    Current methods of communicating with constituents as practiced by agencies, corporations and government/not-for profit organizations. Prerequisites: JOURN 4200. Restricted to Journalism Strategic Communication and Science and Agricultural Journalism students only.

Suggested Journalism Electives

  • JOURN 4130 Account Services: (1)
    [JOURN] [4130] [Account Services]
    Designed for advanced strategic communication students preparing for careers in account services. Section topics vary.
  • JOURN 4138 Public Relations Techniques: (1)
    [JOURN] [4138] [Public Relations Techniques]
    Designed for advanced strategic communication students preparing for careers in public relations. Section topics vary. Prerequisites: Restricted to Strategic Communications students only.
  • JOURN 4140 Interactive Techniques: (1)
    [JOURN] [4140] [Interactive Techniques]
    Designed for advanced strategic communications students preparing for careers in interactive media. Section topics may vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4140 Interactive Techniques offers the following topics: “Social Media Strategy” (1 Credit) and “Social Media Content” (1 Credit).
  • JOURN 4146 Strategic Communication Techniques: (1)
    [JOURN] [4146] [Strategic Communication Techniques]
    Designed for advanced strategic communication students. Section topics vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4146 Strategic Communication Techniques offers the following topics: “SC Sports Productions II” (1 Credit) and “Advanced Promotional Video” (1 Credit).
  • JOURN 4216 Media Sales: (3)
    [JOURN] [4216] [Media Sales]
    Focus of this course is to familiarize students with how to sell a variety of media, including newspaper, radio, television, outdoor, new media, and others. Prerequisites: JOURN 4206. Restricted to Strategic Communications students only.
  • JOURN 4248 Media Strategy and Planning: (3)
    [JOURN] [4248] [Media Strategy and Planning]
    Course deals with strategic planning and the selection and evaluation of appropriate media outlets. Students gain a clear understanding of the problems and issues involved in crafting effective media strategies, creative problem solving and selection of appropriate media. Prerequisites: JOURN 4200, JOURN 4952, JOURN 4226. Restricted to Strategic Communications students only.
  • JOURN 4250 Management of Strategic Communication: (3)
    [JOURN] [4250] [Management of Strategic Communication]
    Introduces the managerial aspects of strategic communication as conducted within advertising agencies, corporations, public relations organizations and new media entities. Prerequisites: JOURN 4200, 4952 and 4226.
  • JOURN 4262 Interactive Advertising I: (3)
    [JOURN] [4262] [Interactive Advertising I]
    Course covers every step from integrating Internet efforts into the overall strategic communication plan to building a website that works. Designed for those with an interest in interactive advertising. Prerequisite: JOURN 4200, 4226 and 4952. Graded on A/F basis only.
  • JOURN 4270 Public Relations Writing: (3)
    [JOURN] [4270] [Public Relations Writing]
    Develop skills and capabilities in strategic communication applications, including news releases, media advisories, pitch letters, video news releases, media relations techniques, writing for electronic and broadcast media, feature writing, brochures and speeches. Graded on A-F basis. Prerequisites: JOURN 4206 and JOURN 4256. Restricted to Strategic Communication students only.