Strategic Communication: Video Storytelling

Strategic Communication: Video Storytelling

The video storytelling interest area will focus on creating video content for real assignments from agency partners to sports organizations such as the Mizzou Network and the SEC Network. The knowledge and skills gained from this study and practice will help prepare students to create the kind of powerful, engaging, influential and emotional videos used by multinational brands such as Red Bull, GoPro, Nike, Apple and Purina.

The curriculum will emphasize layered storytelling, that is, a custom mix of various production resources – including micro-studios on mobile phones and tablets – social media and Web videos as well as interactive multimedia and multiplatform presentations. Students will often work in teams to create video stories in their courses. Administered by the strategic communication faculty.

Bachelor of Journalism Degree Requirements

Upper-Division Journalism Core (6)

All Strategic Communication students must take the following courses at the upper-division level:

  • JOURN 3000 History of American Journalism: (3)
    [JOURN] [3000] [History of American Journalism]
    American mass media from colonial days to present in the context of social, economic and political change. Prerequisites: Junior Standing; Journalism or Science and Agricultural Journalism majors.

    OR
    JOURN 4568 History of Photojournalism: (3)
    [JOURN] [4568] [History of Photojournalism]
    Examination of the aesthetic and technological development of photography from its invention in 1839 to the present. Primary emphasis on the evolution and impact of the picture press and the documentary tradition in America, although international developments are studied as well. Prerequisites: Journalism and Science and Agricultural Journalism majors only with Junior standing.
  • JOURN 4000 Communications Law: (3)
    [JOURN] [4000] [Communications Law]
    Legal concepts, including prior restraint, libel, privacy, obscenity, contempt and access as they relate to print, broadcast, advertising and other areas. Prerequisites: Junior Standing; Journalism and Science and Agricultural Journalism majors.

Required Journalism Classes (12)

  • JOURN 4200 Principles of Strategic Communication: (3)
    [JOURN] [4200] [Principles of Strategic Communication]
    Foundation course familiarizing students with an array of strategic communication tools and how they are used in the field. Prerequisites: Restricted to Journalism and Science and Agricultural Journalism majors only. Junior standing required.
  • JOURN 4204 Introduction to Strategic Writing and Design: (3)
    [JOURN] [4204] [Introduction to Strategic Writing and Design]
    This course will teach you about strategic writing and design, and then show you how to apply these skills to key communication platforms such as digital media, TV, radio, social media and others. Along the way, you will learn to think, write and design creatively and strategically. Graded on A-F basis only. Prerequisites: junior standing; restricted to Journalism Strategic Communication and Science and Agricultural Journalism Majors only.
  • JOURN 4952 Strategic Communication Research I: (3)
    [JOURN] [4952] [Strategic Communication Research I]
    Introduction to techniques and practice of strategic communication research. Emphasis on research techniques and use of research results, including consumer analysis, attitude measurement and evaluation of externally supplied research. Prerequisites: Restricted to Strategic Communication students only. Junior standing or higher required.
  • Capstone:
    • JOURN 4970 Strategic Campaigns: (3)
      [JOURN] [4970] [Strategic Campaigns]
      This cours is a capstone course, giving students a hands-on opportunity to apply knowledge and skills gained in previous courses. Taken final undergraduate semester. Prerequisite: JOURN 4206.

Required Non-Journalism Courses (6)

  • MKT 3000 Principles of Marketing (3)
  • Another marketing elective (3)

Suggested Journalism Electives for Video Storytelling (13)

  • JOURN 4146 Strategic Communication Techniques: (1)
    [JOURN] [4146] [Strategic Communication Techniques]
    Designed for advanced strategic communication students. Section topics vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4146 Strategic Communication Techniques offers the following topics: “Advanced Promotional Video” (1 Credit), “Introduction to Promotional Video” (1 Credit) and “SC Sports Productions II” (1 Credit).
  • JOURN 4213 Strategic Communication Sports Productions I: (3)
    [JOURN] [4213] [Strategic Communication Sports Productions I]
    (cross-leveled with JOURN 7213). This class is designed to prepare Strategic Communication students for vital new positions in the world of sports marketing with the emphasis on video productions, strategic planning, and strategic dissemination of video content via multiple media, channels and platforms. Graded on A-F basis only. Prerequisites: JOURN 4200, JOURN 4204 and JOURN 4952. Restricted to Journalism Strategic Communication and Science and Agricultural Journalism Majors.

Suggested Journalism Electives

  • JOURN 4138 Public Relations Techniques: (1)
    [JOURN] [4138] [Public Relations Techniques]
    Designed for advanced strategic communication students preparing for careers in public relations. Section topics vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4138 Public Relations Techniques offers the following topics: “Events and Promotion” (1 Credit) and “Strategic PR Presentation Techniques” (1 Credit).
  • JOURN 4140 Interactive Techniques: (1)
    [JOURN] [4140] [Interactive Techniques]
    Designed for advanced strategic communications students preparing for careers in interactive media. Section topics may vary. Prerequisites: Restricted to Strategic Communications students only.
    • JOURN 4140 Interactive Techniques offers the following topics: “Social Media Strategy” (1 Credit) and “Social Media Content” (1 Credit).
  • JOURN 4208 Strategic Writing II: (3)
    [JOURN] [4208] [Strategic Writing II]
    Advanced course in the creation of advertising and public relations materials with an emphasis on strategic planning, developing creative concepts, producing and polishing copy and visuals, execution of finished product and refining. Prerequisites: JOURN 4206. Restricted to Strategic Communications students only.
  • JOURN 4220 Creative Portfolio: (3)
    [JOURN] [4220] [Creative Portfolio]
    Students will produce a free-standing collection of outstanding, polished creative work to demonstrate his/her ability to perform at a high level of creativity. Prerequisites: core courses and JOURN 4208. Restricted to Strategic Communications students only.
  • JOURN 4228 Strategic Design and Visuals II: (3)
    [JOURN] [4228] [Strategic Design and Visuals II]
    Advanced course in strategic design and visuals. Persuasive visual principles applied to variety of integrated media including print, broadcast and on-line. Prerequisites: JOURN 4206. Restricted to Strategic Communication students only.
  • JOURN 4262 Interactive Advertising I: (3)
    [JOURN] [4262] [Interactive Advertising I]
    Course covers every step from integrating Internet efforts into the overall strategic communication plan to building a website that works. Designed for those with an interest in interactive advertising. Prerequisite: JOURN 4200, 4226 and 4952. Graded on A/F basis only.