Online Strategic Communication

Online Strategic Communication

The strategic communication online model is based on five principles: strategic planning, technology, relationship building, a global/multicultural perspective and a communications toolbox. The graduate curriculum focuses primarily on theory and research. This foundation helps students learn how to think critically and to develop strategies for communication problems.

While the program core courses and capstone listed below are required, students in the program are free to choose from several strategic communication courses in order to best meet their professional goals:

Program Core: 10-12 Credits

  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)
  • JOURN 8006 Quantitative Research Methods or JOURN 8008 Qualitative Research Methods (3 Credits)
  • JOURN 8070 Professional Seminar (1-3 Credits) Can be repeated; attendance for one one-credit on campus section is required; participation in the complementary two-hour online section is encouraged.

Strategic Communication Core: 15-17 Credits

  • JOURN 7256 Public Relations (3 Credits)
  • JOURN 7262 Digital Strategy I (3 Credits)
  • JOURN 7736 Changing Media Business Models (3 Credits)
  • JOURN 8018 Strategic Communications Research (3 Credits)
  • JOURN 8020 Principles and Tools in Strategic Communication Planning (3 Credits)
  • JOURN 8056 Theory of Mass Communication (3 Credits)
  • JOURN 8058 Communication in Media Organizations (3 Credits)

Capstone Level: 10 Credits

  • Professional Project: JOURN 8098 MA Project Seminar (1 Credit) and JOURN 8190 Area Problem in Journalism (9 Credits)


  • Thesis: JOURN 8100 MA Thesis Semimar (1 Credit) and JOURN 8090 Research in Journalism (9 Credits)

Total for Graduation: 37 Credits