Note: AdZou clients are required to participate in a client briefing, provide access to relevant information for the project, answer student questions in a timely manner and attend the final client presentation. Spring semester runs January - May, fall semester runs August - December.

How many teams will be creating respective campaigns for you?

For our participation in this class to cover expenses associated with our project, we agree to pay a fee of:

Please provide the following information to help us prepare for your project. Brief Description of Product / Brand / Service Tell us about the product, brand or service we’ll be focusing on for this project.

The project objective(s) should explain what you want the AdZou team to do for you. These are examples of some common challenges we’ve met for previous clients: Launch a new product or service Generate trial for an existing product or service Tap new customers or markets for a mature brand Reposition an existing brand to make it more competitive Respond to a competitive threat Enhance brand engagement through digital / social media.

The solutions we provide are insight-based. As part of this project, your AdZou team will conduct primary research, including things like surveys and focus groups. Who do you believe is the primary audience for this project?

What is your anticipated budget for this campaign? Your team will develop a plan based on this figure. Since this is a real-world challenge, budgets vary and range from thousands of dollars to more modest allocations. It is important to note that your project budget is separate from the project fee, as described in the Agreement above, and is used for planning purposes ONLY. The project budget simply provides a realistic framework for the students to consider as they develop your campaign plan.