Jeff Meyer
Producer, Commercial Production at WSET-TV
Degree(s): BJ '85 (Broadcast News)
Whereabouts: United States, Lynchburg, Virginia
What do you do?
I am a producer, editor and photographer in the WSET-TV commercial production department. I put together commercials, and I produce four-to-five minute taped segments for a daily talk show and for special productions, such as the Muscular Dystrophy Association Telethon, Children’s Miracle Network Telethon and the Commonwealth Games.
How did you get your job?
I worked in the WSET news department for years.
What is the best professional lesson you learned at the J-School?
Journalism is your life. You must sacrifice other things to work as a journalist.
What advice do you have for current students?
Always strive for perfection.
What is your favorite J-School memory?
Being told by one faculty member to think about changing my major, and then consulting another faculty member who said not to change it. I went on to get A’s in all my subsequent broadcast classes and spent 20 years in the business!
Updated: November 9, 2011