Jesse Reif

Partner, COO at Aha Marketing, All For Schools

Degree(s): BJ '77

Whereabouts: Illinois, Chicago, United States

What do you do?
I am a partner in Aha Marketing, a marketing services consultant and provider in Chicago. We connect the dots between brands, consumers, health and personal care providers as well as retailers.

How did you get your job?
I started my own business after 18 years at Euro RSCG.

What is the best professional lesson you learned at the J-School?
Though I didn’t know it at the time, reporting classes taught me how to organize my business writing. It’s been invaluable throughout my career.

What advice do you have for current students?
Learn the beauty of simple, direct language.

What is your favorite J-School memory?
Frank Dobyns. He had great stories about running a newspaper.

Updated: June 8, 2012