Lee Woodward

Public Relations at AM General

Degree(s): BJ '68 (Advertising)

Whereabouts: United States, South Bend, Indiana

What do you do?
A wide variety of public relations activities plus: website content, licensing (HUMVEE), coordinating donations and civic activities.

What is your favorite J-School memory?
Selling ads for the Missourian wasn’t my favorite thing to do, but it required me to organize, be persistent and forge into the unknown at times. In this class I experienced failures and successes, just like real life! I wasn’t afraid to venture out after that. It put me in touch with the real world.

What was the best lesson you learned at the J-School?
Be well rounded. You never know in your job journey just what you may be called upon to do. Basic news writing is an excellent foundation for everything.

What would be your best advice to current students?
When you play, play hard; when you study, study hard; don’t mix the two!

What has been your greatest achievement?
Hmmm. “Proud to Be a Logger” public relations campaign brought the truth about forestry to millions through a coordinated effort; I created an in-house dealer publication that helped change attitudes and increase sales.

What did you want to be as a kid?
1) architect; 2) meteorologist, then I learned about higher math and wanted to become 3) a journalist.

Updated: November 15, 2011