Public relations

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana.

From classroom to clubhouse: Mizzou PRSSA students create NIL plans for Tampa Bay Rays prospects

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana. This spring, the Missouri School of Journalism’s Public Relations Student Society of America (PRSSA) chapter took its name, image and likeness (NIL) work to the major leagues. … Continued

Kampbell Hemeyer [L] and Josie Manley

Mizzou students represent School of Journalism, make connections at PRSA’s Employee Conference 2025

By Isabella Trost In late April, two aspiring public relations professionals left the classroom to expand their industry knowledge at the PRSA Employee Communications Connect 25 Conference in St. Louis. School of Journalism students Kampbell Hemeyer and Josie Menley attended as active members of the University of Missouri’s chapter of the Public Relations Student Society … Continued

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Community activism as public relations

A new study from the Missouri School of Journalism challenges the notion that public relations is a solely corporate communication practice and that community activism uses many of the same strategic communication tools as PR. University of Missouri study looks at expanding the history of public relations to include community activism and by extension, attract … Continued