PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response

New Theoretical Approach Could Provide Public Relations Professionals with a Tool to Better Respond to Various Audiences During Crises By Nathan Hurst MU News Bureau Columbia, Mo. (July 27, 2016) — Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, … Continued

Students Create New Guide to Covering Race and Hunger

Reporting Stories Hidden in Plain Sight Provides Resources for Journalists Columbia, Mo. (July 27, 2016) — A new online guide to help journalists covering race and hunger is now available on the Reporting Stories Hidden in Plain Sight website. The site was produced by Missouri School of Journalism students in a semester-long capstone course, in cooperation … Continued

Faculty, Students, Alumni to Present Almost 90 Papers at Global Conference

19 Papers Earn Top Awards; More Than 40 Missouri Journalism Scholars to Serve in Leadership Roles Columbia, Mo. (July 25, 2016) — Missouri School of Journalism faculty, students and alumni will present almost 90 peer-reviewed research papers – 19 of these earning top research awards – at the upcoming Aug. 4-7 conference of the Association … Continued

Again: Missouri Students, Faculty, Staff Celebrate 560-Plus Annual Awards and Honors

Individual and School Achievements Represent the Highest Standards in Research, Multimedia, Writing and More Columbia, Mo. (July 12, 2016) — Writing, design, research and more: For the second year in a row, Missouri School of Journalism students, faculty and staff earned more than 560 top awards, honors and other recognitions. “I have been amazed time … Continued

Associate Professor Tim Vos Elected to AEJMC Leadership Position

He Will Serve on the Committee on Research; 3-Year Term Begins in August Columbia, Mo. (May 16, 2016) — Associate Professor Tim Vos has been elected to a key standing committee of the Association for Education in Journalism and Mass Communication. He will serve a three-year term. Vos will serve as a member of the … Continued

How Public Outrage on Twitter Affects Organizations in Crisis

Missouri School of Journalism Doctoral Students Explore Conversations about the NFL and Concussions Columbia, Mo. (May 4, 2016) — Two Missouri School of Journalism doctoral students, Douglas Wilbur and Danielle Myers, innovatively applied a public relations theory to a situation involving the National Football League (NFL), popular culture and health issues. The theory applied, contingency … Continued

Research Provides New Insights into Youth and Young Adult Market

Those Ages 18 to 24 Are Creating a New Version of the American Dream, Study Finds By Kara Simon Public Relations Account Executive MOJO Ad Columbia, Mo. (March 31, 2016) — The just-released State of the Youth and Young Adult (YAYA) Report can help marketers and businesses wanting to attract, hire or retain those ages … Continued

Kwon Wins $1,650 Award for Research on Luxury Brand Behaviors

American Academy of Advertising Awards Eunseon “Penny” Kwon $1,650 in National Dissertation Proposal Competition By Ashley Szatala Columbia, Mo. (Feb. 1, 2016) — Eunseon “Penny” Kwon, a fourth-year doctoral student at the Missouri School of Journalism, won funding in the 2016 American Academy of Advertising doctoral dissertation proposal competition. For Kwon’s dissertation, titled “Consumers’ Social Media … Continued