Jim Albright, BJ ’57, died June 30 in Denton, Texas. He taught advertising copywriting at the Missouri School of Journalism before joining the University of North Texas’ Frank W. and Sue Mayborn School of Journalism in 1989. As a professional copywriter, broadcast producer and creative chief for several large advertising agencies and his own company, he developed campaigns for the American Heart Association, Pepsi Cola, Maxwell House coffee and many other global brands. In particular, he helped develop a Doritos ad campaign that ran for 12 years and made the snack chip the best seller for Frito-Lay. Albright was the author of textbook Creation of the Advertising Message and a frequent contributor to trade publications.
Updated: July 5, 2012