Larry Postaer, BJ ’59, has penned a 300+-page memoir “Pickett, Plunkett and Puckett. My 50 Years in Advertising.” (Inkwater Press) Postaer’s adventures and misadventures as a journalism undergrad are recounted in two lively chapters featuring a series of anecdotes that include his experiences as a staffer on Harlequin, the campus humor magazine, and as an ad salesman for the Columbia Missourian. Indeed the title derives from the names of his first three clients: Mr. Pickett, Mr. Plunkett and Mr. Puckett. Postaer is the co-founder and creative director of Rubin Postaer & Associates in San Diego, Calif.

Updated: October 28, 2011