Retail. Mail order. Small agency. Large agency. Own agency. – The impressive career of Larry Postaer, BJ ’59, has spanned all of these in his 50 years on the creative side of the advertising business.

He began writing newspaper inserts for a now-defunct department store in Chicago earning $65 a week and soon moved on to be one of 80 copywriters for the former Sears catalog. His coveted assignment? Writing the back-cover announcement of an amazing product

Updated: July 13, 2012