William C. Price, BJ ’63, has employed his more than 40 years of media experience to make Cincinnati-based Empower MediaMarketing (formerly Media That Works) one of the country’s premier independent media planning and buying companies. He joined Media That Works as chairman shortly after his wife, Mary Beth, founded the company in 1985. Continually focused on turning the company’s vision into reality, Mr. Price has secured Empower’s broad base of 25 clients, which include U.S. Bank, Long John Silver’s, Dick’s Sporting Goods and other national brands. In 2005, the Society of Human Resource Management ranked Empower as the fourth best small business to work for in America, a reflection of Mr. Price’s dedication to his employees and clients. An account supervisor at Leo Burnett in Chicago early in his career, Mr. Price later served as a management executive at King’s Island theme park in Cincinnati and executive vice president of the Greater Cincinnati Chamber of Commerce. He holds degrees from Northwest Missouri State University and the Missouri School of Journalism. Mr. Price is active in several community and non-profit organizations, including Leadership Cincinnati, YMCA, the Multiple Sclerosis Society and the United Way.

Updated: July 13, 2012