Online Media Management

Online Media Management

The media management option is designed for students who have had substantial professional experience and want to direct their future careers toward management: publishers of a newspaper or magazine, managing partners or presidents of an advertising agency, or general managers or presidents of a broadcast or cable network or station, for example.

While the program core courses and capstone listed below are required, students in the program are free to choose from several media management courses in order to best meet their professional goals:

Program Core: 10-12 Credits

  • JOURN 8000 Mass Media Seminar (3 Credits)
  • JOURN 8080 Media Ethics (3 Credits)
  • JOURN 8006 Quantitative Research Methods in Journalism (3 Credits) or JOURN 8008 Qualitative Research Methods (3 Credits)
  • JOURN 8070 Professional Seminar (1-3 Credits) Can be repeated; attendance for one one-credit on campus section is required; participation in the complementary two-hour online section is encouraged.

Media Management Courses: 15-17 Credits

  • JOURN 7000 Communications Law (3 Credits)
  • JOURN 7436 Investigative Reporting (3 Credits)
  • JOURN 7700 Participatory Journalism (3 Credits)
  • JOURN 7736 Changing Media Business Models (3 Credits)
  • JOURN 7978 Media Management and Leadership (3 Credits)
  • JOURN 8056 Theory of Mass Communication (3 Credits)
  • JOURN 8058 Communication in Media Organizations (3 Credits)

Capstone Level: 10 Credits

  • Professional Project: JOURN 8098 MA Project Seminar (1 Credit) and JOURN 8190 Area Problem in Journalism (9 Credits)


  • Thesis: JOURN 8100 MA Thesis Semimar (1 Credit) and JOURN 8090 Research in Journalism (9 Credits)

Total for Graduation: 37 Credits