Skip to Content Skip to Navigation

Mizzou Logo

Missouri School of Journalism

University of Missouri

  • Give
  • Apply
  • Visit
  • Viewbook
  • Give
  • Apply
  • Visit
  • Viewbook
  • Degrees and ProgramsExpand
    • Undergraduate DegreesExpand
      • JournalismExpand
      • Strategic CommunicationExpand
      • Journalism MinorExpand
      • CurriculumExpand
      • ViewbookExpand
    • Graduate DegreesExpand
      • Master’sExpand
      • Online Master’sExpand
      • Online CertificateExpand
      • Doctoral ProgramExpand
      • Doctoral FellowshipsExpand
    • CurriculumExpand
    • Undergraduate AdmissionsExpand
    • ScholarshipsExpand
      • Walter Williams AwardsExpand
    • High School ProgramsExpand
      • High School Summer WorkshopsExpand
      • Resources for High School TeachersExpand
  • Real-World ExperiencesExpand
    • Professional Media OutletsExpand
      • AdZouExpand
      • Columbia MissourianExpand
      • KBIA 91.3 FMExpand
      • KOMU TV-8Expand
      • Missouri Business AlertExpand
      • MOJO AdExpand
      • Vox MagazineExpand
    • Missouri Statehouse ReportingExpand
    • Centers and InstitutesExpand
      • Frank Lee Martin Journalism LibraryExpand
      • McDougall Center for Photojournalism StudiesExpand
      • Mississippi River Basin Ag & Water DeskExpand
      • Jonathan B. Murray Center for Documentary JournalismExpand
      • Novak Leadership InstituteExpand
      • Donald W. Reynolds Journalism Institute (RJI)Expand
    • Other OpportunitiesExpand
      • Contests and Award ProgramsExpand
      • Internships and Career ServicesExpand
      • Sports JournalismExpand
  • Our StoriesExpand
    • Latest NewsExpand
    • Event Calendar and SpeakersExpand
    • J-School Live WebcamExpand
  • ResearchExpand
    • NewsExpand
    • PRIME LabExpand
    • Undergraduate ResearchExpand
  • PeopleExpand
    • FacultyExpand
    • Faculty EmeritusExpand
    • Endowed ChairsExpand
    • StaffExpand
    • Doctoral StudentsExpand
    • AdjunctExpand
  • Alumni and GivingExpand
    • Ways to GiveExpand
    • Dean’s Leadership CircleExpand
      • 1908 SocietyExpand
      • Walter Williams SocietyExpand
    • Class NotesExpand
      • Submit a Class NoteExpand
    • Profiles in SuccessExpand
      • Submit a Profile In SuccessExpand
    • Staying ConnectedExpand
    • Notable AlumniExpand
  • The J-SchoolExpand
    • Dean’s OfficeExpand
    • Leadership TeamExpand
    • The J-School LegacyExpand
    • Mission and Strategic PlanExpand
    • Diversity and InclusionExpand
    • AwardsExpand
      • The Missouri Honor MedalExpand
      • Our Pulitzer Prize WinnersExpand
    • Student Clubs and OrganizationsExpand
    • Industry ConnectionsExpand
    • Public AccountabilityExpand
    • ContactExpand
  • Open Search

Beyond the Inverted Pyramid

Beyond the Inverted Pyramid
Publication Authors:
  • George Kennedy
  • Don Ranly
  • Daryl Moen
    • Real clients: MOJO Ad, a student-staffed advertising agency specializing in all things young.

    Shop officially licensed merch at our J-School Store. All profits go toward our scholarship fund.

    Shop now

    Share your story

    • Facebook
    • Twitter
    • Instagram
    • Flickr
    • YouTube
    • LinkedIn
    120 Neff Hall, Columbia, MO 65211
    573-882-1908
    Sign Up for J-School News
    • Degrees and Programs
      • Undergraduate Degrees
        • Journalism
        • Strategic Communication
      • Graduate Degrees
        • Master’s
        • Online Master’s
        • Online Certificate
        • Doctoral Program
        • Doctoral Fellowships
      • Curriculum
      • Undergraduate Admissions
      • Scholarships
      • High School Programs
        • High School Summer Workshops
        • Resources for High School Teachers
    • Our Stories
      • Latest News
      • Event Calendar and Speakers
      • J-School Live Webcam
    • Real-World Experiences
      • Professional Media Outlets
        • AdZou
        • Columbia Missourian
        • Global Journalist
        • KBIA 91.3 FM
        • KOMU TV-8
        • Missouri Business Alert
        • MOJO Ad
        • Vox Magazine
      • Global Programs
      • Centers and Institutes
        • Frank Lee Martin Journalism Library
        • McDougall Center for Photojournalism Studies
        • Mississippi River Basin Ag & Water Desk
        • Jonathan B. Murray Center for Documentary Journalism
        • Novak Leadership Institute
        • Donald W. Reynolds Journalism Institute (RJI)
      • Other Opportunities
        • Contests and Award Programs
        • Internships and Career Services
    • Alumni and Giving
      • Ways to Give
      • Dean’s Leadership Circle
        • 1908 Society
        • Walter Williams Society
      • Class Notes
        • Submit a Class Note
      • Profiles in Success
        • Submit an Alumni Profile
      • Staying Connected
    • Research
      • News
      • PRIME Lab
      • Undergraduate Research
    • People
      • Faculty
      • Faculty Emeritus
      • Endowed Chairs
      • Staff
      • Doctoral Students
      • Adjunct
    • The J-School
      • Dean’s Office
      • Leadership Team
      • The J-School Legacy
      • Mission and Strategic Plan
      • Diversity and Inclusion
      • Awards
        • The Missouri Honor Medal
        • Our Pulitzer Prize Winners
      • Student Clubs and Organizations
      • Industry Connections
      • Public Accountability
      • Contact

    Mizzou Logo

    University of Missouri

    © 2024 — Curators of the University of Missouri. All rights reserved. DMCA and other copyright information. Privacy policy

    MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity.