Bill Bledsoe, BJ '90

Bill Bledsoe

W WLead – Devices: Microsoftstore.com

at Microsoft

Degree(s):
BJ '90 (Broadcast News)
Emphasis:
Radio-Television Journalism
Whereabouts:
Washington, United States, Everett

What do you do?
I’m responsible for the Microsoft Phone, Microsoft Band and Microsoft HoloLens businesses on Microsoftstore.com in the 30+ markets where we sell directly to consumers online. My typical day involves helping our first-party devices execute great omni-channel/eCommerce experiences and finding new ways to delight our growing global customer base.

How did you get your job?
I’ve been involved in many facets of “digital business” whether it be eCommerce management, technical & digital marketing, mobile and traditional application development and software engineering process management. Over the years I’ve come to learn a lot about technology and learning. At the end of the day, though, I think my core competency is effective communication. That and my passion for developing excellent customer experiences led back to eCommerce.

What do you enjoy about your job?
I love my job. I enjoy every day. Just going to work puts me in a good mood. My job involves helping people figure out that technology is not supposed to be frustrating and delighting them with great experiences. I get to play with fun new devices, too!

What would be your best advice for current students?
For today’s students I believe it is imperative that they understand how people consume information. Not only is the delivery format important but also you now must be aware of the context around that format (where they are, what they are doing).

Best professional lesson learned at the J-School?
Missouri taught me strategic writing skills. Efficient communication is everything, and I believe I got a strong education in that at Missouri.

How did you get your job?
Missouri taught me to strategically evaluate how an audience consumes a message. In my career that’s as valuable as anything else I’ve learned.

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