Vy Luong is a doctoral student from Vietnam. She started her doctoral study at the School of Journalism at the University of Missouri in January 2022 with a 5-year fellowship from the MU Graduate College. Her research interest is on an intersection between strategic communications and journalism, where she studies how journalists and newsroom managers utilize social media to develop an online presence. She particularly focuses her work on the similarities and differences between managers and journalists, thus contributing to the literature on how managers can better support journalists navigate the continually evolving field of journalism.

Prior to her doctoral studies, Vy received a full-ride scholarship from the Vietnamese government as one of the top students in the nation to pursue her undergraduate education in the United States. She first obtained a B.A. in Strategic Communications and another B.A in Professional Media at the University of Central Oklahoma, where she graduated in 2019. During her time at UCO, Vy received several top scholarships and awards in the state of Oklahoma recognizing her work as a multimedia journalist and an online editor.

She then went on to receive a fully paid graduate assistantship from the Gaylord College of Journalism at the University of Oklahoma, where she earned an M.A in Journalism along with a Graduate Certificate in Media Management in 2021. Her master’s thesis on the role of managers and policy in managing journalists’ use of social media won the Top Student Paper Award from the AEJMC’s Media Management, Economics and Entrepreneurship Division at the annual conference in 2022.

While at the University of Oklahoma, she developed the college’s first-ever course focused on artificial intelligence in journalism in 2020. She also had the opportunity to work in Washington, D.C., as the online editor for Gaylord News, a reporting project of the University of Oklahoma Gaylord College of Journalism and Mass Communication. While in this role she also supervised a group of five undergraduates who reported on Oklahoma politics in a national context.

At Mizzou, Vy has been involved in the Agriculture and Water Desk research project and the Researcher Identity Project. She is also working on a Graduate Certificate in College Teaching to be better equipped to serve as an educator in the future. Vy also serves as a representative for the School of Journalism as part of the MU Graduate Professional Council

Presentations

Luong, V. (2022, August). What should we do? Perceptions on managers’ roles and policy in managing social media use. [Paper presentation, Top Student Paper Award]Association for Education in Journalism & Mass Communication annual conference (Media Management, Economics & Entrepreneurship Division). Detroit, MI.

Luong, V. (2022, August). Personal And Professional Identities Boundaries: Where Does The Journalist End And The Citizen Begin? [Poster presentation] Association for Education in Journalism & Mass Communication annual conference (Newspaper and Online News Division). Detroit, MI.

Luong, V. (2022, March). Personal and professional identities boundaries: Where does the journalist end and the citizen begin?[Paper presentation] Association for Education in Journalism & Mass Communication Southeast Colloquium (Newspaper and Online News Division). Memphis, TN

Luong, V. & Gade, P. (2022, March). What should we be doing? Journalists’ and management’s perceptions of managers’ roles and policy in managing journalists’ social media use. [Paper presentation] Association for Education in Journalism & Mass Communication Midwinter Conference (Media Management, Economics & Entrepreneurship Division). Norman, OK.

Luong, V. (2021, March) Transformation of traditional news media: The integration of social media at KWTV – Oklahoma City. [Paper presentation] Association for Education in Journalism & Mass Communication Midwinter Conference (Media Management, Economics & Entrepreneurship Division). Virtual conference

Luong, V. (2021, March) Management of social media: Journalist perspective on social media policy [Paper presentation] Association for Education in Journalism & Mass Communication Midwinter Conference (Media Management, Economics & Entrepreneurship Division). Virtual conference