Vy Luong

Post Doctoral Fellow

Strategic Communication

10A Neff Hall
Missouri School of Journalism
Columbia, MO 65211

Education

B.A. Professional Media – University of Central Oklahoma
B.A. Strategic Communications – University of Central Oklahoma
M.A Journalism – University of Oklahoma
+ Graduate Certificate: Media Management
Ph.D. Journalism – University of Missouri
+ Graduate Certificate: Data Science
+ Graduate Certificate: College Teaching

Areas of Expertise
  • Research Methodologies
  • Journalism Studies
  • Media Management
  • Media Sociology
  • Science Communication

Vy Luong is a Postdoctoral Fellow in the Strategic Communication department and Lab Manager of the Science Communication Identity & Impact (SCII) Research Lab. She earned her Ph.D. from the Missouri School of Journalism with a dissertation that represents the largest study to date of leadership in news organizations.

Vy’s award-winning research, teaching, and professional experience sit at the intersection of journalism and strategic communication, with expertise in leadership, identity, and organizational change. Prior to entering academia, she worked as a multimedia journalist, online editor, and media director in Oklahoma and Washington, D.C.

Selected Honor and Recognition

Inez Kaiser Graduate Student of Color Award, 2026, AEJMC Public Relations Division 

Winner, 2025, Teaching News Terrifically in the 21st Century, Association for Education in Journalism & Mass Communication Newspaper & Online News + Scholastic Journalism Division 

Recipient, 2025, AEJMC-MCSD Diversity and Inclusion Career Development Fellowship for Graduate Students, AEJMC Committee on Career Development + Mass Communication and Society Division 

Top Paper Award, 2024, International Communication Association’s Intergroup Communication Division 

Second Place Top Student Paper Award, 2023, AEJMC Media Management, Economics & Entrepreneurship Division

Top Paper Abstract, 2022, AEJMC Midwinter Conference, Media Management, Economics & Entrepreneurship Division

Top Student Paper Award, 2021, AEJMC Media Management, Economics & Entrepreneurship Division.”

Updated: June 26, 2026