Yoorim’s research interests lie in the area of strategic communication with a focus on public relations, crisis and risk communication, and social media. She received both her B.A. and M.A. in journalism and mass communication from Korea University. Yoorim also worked on staff for the technology planning team at KEPCO E&C, a nuclear and thermal power plant engineering company in Korea.

Publications

• Hong, Y., and Yoon, Y. (2017). An exploratory study on the determinants of the public’s communication behavior toward corporations in social media: Focusing on perceived collective efficacy, public opinion perception and impression management. Journal of Public Relations, 21(6), 69–106. (Written in Korean and published in a Korean peer-reviewed journal.)

Presentations

• Hong, Y. (2018). How discussion on a contested technology on Twitter changes: Semantic network analysis of tweets about cryptocurrency and blockchain technology. Paper presented at the 22nd Biennial Conference of the International Telecommunications Society (Written and presented in English.)
• Hong, Y. (2016). The impact of rational and emotional messages and individuals’ risk perception on online music piracy behavior. Paper presented at the 2016 Autumn Conference of the Korean Society for Journalism and Communication Studies (Written and presented in Korean.)