• A research deep dive that includes secondary and primary research findings
• Target audience insights
• An insights-driven campaign idea
• A 360° tactical go-to-market plan, including proofs of concept that bring the campaign to life

The Process

Students go through the same process that the most forward-thinking professional advertising, public relations and marketing agencies use when approaching a new project. We kick off the work with a client debriefing meeting, where you’ll get a chance to meet with students, discuss your campaign goals, and provide relevant background.

To complement the information you provide, students also conduct their formative research on your category, competition and consumer. Using your input and their research as their foundation, they’ll get to work on your campaign, reaching out with periodic progress checkpoints and questions as necessary. In the end, they’ll present their campaign plan to you, field any questions you have related to the work, and send you a digital long-from leave behind.

The Cost

Hiring an AdZou team is $1,500, or $1,000 for non-profit groups. Many clients prefer to hire two, three or more teams, which is applicable for any client who may have multiple business challenges to tackle, or for clients who are looking for a breadth of go-to-market strategies crafted against the same objective. The cost of hiring multiple teams is discounted as follows:

• 10% discount for 2 teams ($2700 for profit, $1800 non-profit)
• 15% discount for 3 teams ($3825 for profit, $2550 non-profit)
• 20% discount for 4 or more teams ($4800 for profit, $3200 non-profit)