Tag: Contingency Theory
PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response
New Theoretical Approach Could Provide Public Relations Professionals with a Tool to Better Respond to Various Audiences During Crises By Nathan Hurst MU News Bureau Columbia, Mo. (July 27, 2016) — Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, … Continued
How Public Outrage on Twitter Affects Organizations in Crisis
Missouri School of Journalism Doctoral Students Explore Conversations about the NFL and Concussions Columbia, Mo. (May 4, 2016) — Two Missouri School of Journalism doctoral students, Douglas Wilbur and Danielle Myers, innovatively applied a public relations theory to a situation involving the National Football League (NFL), popular culture and health issues. The theory applied, contingency … Continued