Tag: Crisis Communication
PR Officials Should Utilize Twitter, Social Media During Crises to Gauge Public Response
New Theoretical Approach Could Provide Public Relations Professionals with a Tool to Better Respond to Various Audiences During Crises By Nathan Hurst MU News Bureau Columbia, Mo. (July 27, 2016) — Previous research on crisis communications strategies has examined how and why organizations develop specific stances toward their audiences or “publics” during crisis situations. However, … Continued
Transparency, Communication, Monitoring Are Key to Crisis Communication, Research Finds
Yang Cheng Studied the 2014 Recall by General Motors, One of the Largest Crises in the History of the Automotive Industry Columbia, Mo. (May 19, 2016) — Transparency, ongoing communication and consistent monitoring of news reports are key to handling a crisis, according to research by a Missouri School of Journalism doctoral student. Yang Cheng … Continued