Strategic Communication

Frank Corridori stands in front of Muralistic Princess, which hangs outside his office in the strategic communication suite. The artwork is one of 15 prints hanging throughout the suite.

Frank Corridori helps students design creative futures at Missouri School of Journalism

Frank Corridori stands in front of Muralistic Princess, which hangs outside his office in the strategic communication suite. The artwork is one of 15 prints hanging throughout the suite. By Austin Fitzgerald An exhibition of Professor Frank Corridori’s artwork currently adorns the walls of the strategic communication offices at the Missouri School of Journalism. In … Continued

University of Missouri VML interns present to their client, OREO, during the J-School Global Programs New York Experience.

Missouri School of Journalism strategic communication students find their New York winter wonderland

University of Missouri VML interns present to their client, OREO, during the J-School Global Programs New York Experience. By Jack Toal Mizzou Journalism students spent winter break gaining hands-on agency experience through a two-week professional program hosted by global agencies VML and Weber Shandwick in New York City. The program placed 30 students directly inside … Continued

Group of students at ASTC 3.0

Students explore new technology by highlighting cancer research

Lainey Hogg (first row, second to left) and Isaac Lewis (second row, far right) gather with their teammates and other fellowship cohorts from different universities across the country. By Isabella Trost COLUMBIA, MO — For three years, the School of Journalism has worked with the National Association of Broadcasters (NAB) to develop and understand ATSC … Continued

Jaime Sohosky takes notes during Team Aletheia's presentation. Photo: Nate Brown

MOJO Ad students unveil campaigns for Bath & Body Works

Bath and Body Works’s Chief Marketing Officer Jaime Sohosky takes notes during Team Aletheia’s presentation. By Austin FitzgeraldPhotos by Nate Brown COLUMBIA, Mo. (Dec. 11, 2025) — On Wednesday, Dec. 10, strategic communication students in MOJO Ad — the Missouri School of Journalism’s student-staffed agency — presented their advertising campaigns for Bath & Body Works, … Continued

1. Ava Symanski 2. Ashley Rodio 3. Sophia Martin 4. Ayesha Khan 5. Kelly Ritter 6. Carter Waghorn 7. Ellie Halls 8. Emily Gerhart 9. Sydney Thorton 10. Carrie Sandler 11. Hannah Karius 12. Hanna Thompson 13. Mary Philip 14. Natelli Herrera 15. Elise Jessee 16. Peyton Smith

Mizzou PRSSA Connects Students With Top Industry Professionals

Ava Symanski, Ashley Rodio, Sophia Martin, Kelly Ritter, Carter Waghorn, Ellie Halls, Emily Gerhart, Sydney Thorton, Carrie Sandler, Hannah Karius, Hanna Thompson, Mary Philip, Natelli Herrera, Elise Jessee and Peyton Smith By Jack Toal Columbia, Mo. (December 5, 2025) — The University of Missouri’s Public Relations Student Society of America (PRSSA) concluded its fall agency … Continued

Paanii Annan, BJ ’14, brand director for Nike and Jordan Brand at advertising agency Wieden+Kennedy

‘Love Hurts’ and truth sells: Missouri School of Journalism alum offers students a peek into Nike’s advertising strategy

By Austin Fitzgerald COLUMBIA, Mo. (Oct. 23, 2025) — This week, Missouri School of Journalism students got a behind-the-scenes look at one of the most coveted accounts in the advertising industry. Paanii Annan, BJ ’14, brand director for Nike and Jordan Brand at storied advertising agency Wieden+Kennedy, met with strategic communication students in a variety … Continued

Students were given a tote with gifts following the conclusion of the campaign.

Revived Japan program is a hit for Missouri School of Journalism students

Students were given a tote with gifts following the conclusion of the campaign. By Jack Toal COLUMBIA, Mo. (Sept. 17, 2025) — The Missouri School of Journalism’s Global Programs office reignited the Tokyo experience this summer with McCann Worldgroup after a five-year hiatus. A group of seven students spent a month getting exposure to the … Continued

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana.

From classroom to clubhouse: Mizzou PRSSA students create NIL plans for Tampa Bay Rays prospects

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana. By Jack Toal This spring, the Missouri School of Journalism’s Public Relations Student Society of America (PRSSA) chapter took its name, image and likeness (NIL) work to … Continued