Strategic Communication
From classroom to clubhouse: Mizzou PRSSA students create NIL plans for Tampa Bay Rays prospects
From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana. This spring, the Missouri School of Journalism’s Public Relations Student Society of America (PRSSA) chapter took its name, image and likeness (NIL) work to the major leagues. … Continued
Family, heritage and service guide Cristina Rivera’s journey after Mizzou
By Caleb McDairmant Cristina Rivera, BJ ‘19, has built a career rooted in public service. Currently, she works for the U.S. Department of Agriculture’s Rural Development agency, specializing in water and wastewater infrastructure programs. But before she was supporting rural communities in Puerto Rico and beyond, Rivera was a high school journalist from Edwardsville, Illinois, … Continued
![Kampbell Hemeyer [L] and Josie Manley](https://journalism.missouri.edu/wp-content/uploads/2025/05/hemeyerkmenleyj25052701.jpg)
Mizzou students represent School of Journalism, make connections at PRSA’s Employee Conference 2025
By Isabella Trost In late April, two aspiring public relations professionals left the classroom to expand their industry knowledge at the PRSA Employee Communications Connect 25 Conference in St. Louis. School of Journalism students Kampbell Hemeyer and Josie Menley attended as active members of the University of Missouri’s chapter of the Public Relations Student Society … Continued
From brainstorms to best creative: Mizzou’s NSAC team delivers big
By Maggie Pelter After months of collaboration and creativity, the Missouri School of Journalism’s National Student Advertising Competition (NSAC) team brought home Best Creative and second place overall honors at this year’s District 9 competition. The 11-student team built an integrated marketing campaign for AT&T, focused on increasing brand affinity among Generation Z — a … Continued
The State of the YAYA is strong
MOJO Ad students prepare to present in-depth research on one of the most sought-after demographics in marketing — their own Contact: Cary Littlejohn, carylittlejohn@missouri.eduPhoto by Frank Corridori At the University of Missouri School of Journalism, students in MOJO Ad — a premiere full-service, student-staffed advertising agency — aren’t just studying marketing trends. They’re leading the … Continued
Full circle: Mizzou alumni Devan Foos inspires the next generation of storytellers
By Maggie Pelter Devan Foos, BJ ‘17, has built a career rooted in passion and purpose. Now a journalism teacher at Platte County High School and a freelance writer, she was recently named this year’s Rising Star by the Missouri Interscholastic Journalism Association — an award that highlights her commitment to education and the meaningful … Continued
ADDY Awards shower Missouri School of Journalism students with awards honoring creative ad campaigns
Three MOJO Ad teams — Team Atlas, Team Chroma and Team Sonder — presented plans to NASA to promote its Artemis program on Dec. 4, 2024, in Smith Forum. Photo by Nate Brown | copyright: 2024 – Curators of the University of Missouri Students were also recognized for an innovative, AI-assisted project By Austin Fitzgerald … Continued
Mizzou students gain real-world experience at VML and Weber Shandwick through NY campaign program
VML group photo with Jon Cook, CEO of VML By Maggie Pelter Every morning for two weeks this January, senior Tess Owens and 14 other Missouri Journalism students rode the subway to the office of international marketing agency VML at the World Trade Center in New York City, while 10 others headed into the Weber … Continued
From Mizzou to Meta, Katie Yaeger blends creativity and strategy on a global scale
By Caleb McDairmant Katie Yaeger, BJ ’15, MA ’17, discovered her passion for blending creativity and strategy while at the Missouri School of Journalism. Now a content design manager at Meta, she supports internal teams in tooling, accessibility and internationalization, which enable designers to ship out experience for billions of users across Facebook, Instagram, WhatsApp … Continued
Mizzou’s AAF and PRSSA agency trips: Opening doors to real-world experience and networking
The Missouri School of Journalism’s student chapter of the American Advertising Federation (AAF) during their trip to Dallas, Nov. 13–14, 2024. By Maggie Pelter This November, students from the University of Missouri’s School of Journalism had the chance to dive into the worlds of advertising and public relations through trips organized by the School’s student … Continued