Strategic Communication
Mizzou’s AAF and PRSSA agency trips: Opening doors to real-world experience and networking
The Missouri School of Journalism’s student chapter of the American Advertising Federation (AAF) during their trip to Dallas, Nov. 13–14, 2024. By Maggie Pelter This November, students from the University of Missouri’s School of Journalism had the chance to dive into the worlds of advertising and public relations through trips organized by the School’s student … Continued
2024: The year in review
By Austin Fitzgerald COLUMBIA, Mo. (Dec. 18, 2024) — In 2024, the Missouri School of Journalism was a stronger force than ever in hands-on education, community journalism and impactful research. “This year, we gained even more momentum in moving the industry forward as a school rooted not only in the philosophy of learning by doing, … Continued
Strategic success: Lauren Purdy’s path from Mizzou to the Baltimore Ravens
By: Maggie Pelter For University of Missouri School of Journalism graduate Lauren Purdy, BJ ’22, the path from campus to her role as Senior Coordinator of Digital Strategy for the Baltimore Ravens has been fueled by passion, preparation and seizing opportunities. Mizzou provided her with not only the skills to succeed, but also the clarity … Continued
Mizzou Journalism connections lead Delaney Ehrhardt to co-author first book
By: Caleb McDairmant Delaney Ehrhardt, BJ ‘23, always knew she loved writing, especially watching bullet points turn into fully fleshed-out pages. What she didn’t know was that her first major post-grad project would land her in major retailers like Target, Barnes and Noble, and Amazon. Her recently published, co-authored book, Prompting Originality, is a guide … Continued
Missouri School of Journalism professor Shelly Rodgers named Curators’ Distinguished Professor
Rodgers is the first J-School professor in 21 years to receive this distinction By Austin Fitzgerald COUMBIA, Mo. (Nov. 7, 2024) — Shelly Rodgers, the Maxine Wilson Gregory chair in journalism research at the Missouri School of Journalism, has been named a Curators’ Distinguished Professor. The prestigious, system-wide honor is the highest academic rank bestowed … Continued
Exploring creativity and collaboration with the Visual Communications Club
By Maggie Pelter For aspiring designers, experienced artists and even those who simply appreciate the beauty of good design, the Visual Communications Club (VCC) at the Missouri School of Journalism offers a space for students to hone their creative skills. Led by Isaac Lewis, the club’s co-founder and president, VCC strives to inspire and connect … Continued
Nonprofit organization plans to turn pitches from PR students into real promotional campaigns
By Austin Fitzgerald COLUMBIA, Mo. (Oct. 11, 2024) — During the 2024 spring semester, students in Professor Jon Stemmle’s public relations course took advantage of a hallmark of the Missouri School of Journalism’s strategic communication curriculum: the opportunity to work on a promotional campaign for a real client. The students — four seniors and a … Continued
Mizzou’s Homecoming 2024: Strategic Communication students lead celebrations, combining tradition with real-world experience
By Maggie Pelter Mizzou’s annual Homecoming celebration, taking place October 19-21, will see the parade, campus decorations, and community service events filling the week capped off by the football game between the Tigers and Auburn. At the heart of these traditions lies the student-led Homecoming Steering Committee, responsible for coordinating every detail of the festivities. … Continued
MOJO Ad unveils NASA as newest client for student-staffed ad agency at Missouri School of Journalism
Dylan Connell, BJ ’14, communications and public affairs manager at NASA J-School alum and NASA strategic communicator Dylan Connell introduced students to their new client this week By Nate Brown and Austin FitzgeraldPhotos by Nate Brown MOJO Ad, the Missouri School of Journalism’s student-staffed, professional services advertising agency, is reaching for the stars this semester: … Continued
Missouri School of Journalism student enters senior year with new perspective after transformative internships
Back-to-back internships with CNN and Warner Bros. Discovery have left Victoria Shore with a wealth of empowering experience By Caleb McDairmant Eight months ago, Victoria Shore applied to five internships each day, unsure of what the outcome would be. She had applied to and was accepted by the Missouri School of Journalism’s New York program … Continued