Strategic Communication

Jaime Sohosky takes notes during Team Aletheia's presentation. Photo: Nate Brown

MOJO Ad students unveil campaigns for Bath & Body Works

Bath and Body Works’s Chief Marketing Officer Jaime Sohosky takes notes during Team Aletheia’s presentation. By Austin FitzgeraldPhotos by Nate Brown COLUMBIA, Mo. (Dec. 11, 2025) — On Wednesday, Dec. 10, strategic communication students in MOJO Ad — the Missouri School of Journalism’s student-staffed agency — presented their advertising campaigns for Bath & Body Works, … Continued

1. Ava Symanski 2. Ashley Rodio 3. Sophia Martin 4. Ayesha Khan 5. Kelly Ritter 6. Carter Waghorn 7. Ellie Halls 8. Emily Gerhart 9. Sydney Thorton 10. Carrie Sandler 11. Hannah Karius 12. Hanna Thompson 13. Mary Philip 14. Natelli Herrera 15. Elise Jessee 16. Peyton Smith

Mizzou PRSSA Connects Students With Top Industry Professionals

Ava Symanski, Ashley Rodio, Sophia Martin, Kelly Ritter, Carter Waghorn, Ellie Halls, Emily Gerhart, Sydney Thorton, Carrie Sandler, Hannah Karius, Hanna Thompson, Mary Philip, Natelli Herrera, Elise Jessee and Peyton Smith By Jack Toal Columbia, Mo. (December 5, 2025) — The University of Missouri’s Public Relations Student Society of America (PRSSA) concluded its fall agency … Continued

Paanii Annan, BJ ’14, brand director for Nike and Jordan Brand at advertising agency Wieden+Kennedy

‘Love Hurts’ and truth sells: Missouri School of Journalism alum offers students a peek into Nike’s advertising strategy

By Austin Fitzgerald COLUMBIA, Mo. (Oct. 23, 2025) — This week, Missouri School of Journalism students got a behind-the-scenes look at one of the most coveted accounts in the advertising industry. Paanii Annan, BJ ’14, brand director for Nike and Jordan Brand at storied advertising agency Wieden+Kennedy, met with strategic communication students in a variety … Continued

Students were given a tote with gifts following the conclusion of the campaign.

Revived Japan program is a hit for Missouri School of Journalism students

Students were given a tote with gifts following the conclusion of the campaign. By Jack Toal COLUMBIA, Mo. (Sept. 17, 2025) — The Missouri School of Journalism’s Global Programs office reignited the Tokyo experience this summer with McCann Worldgroup after a five-year hiatus. A group of seven students spent a month getting exposure to the … Continued

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana.

From classroom to clubhouse: Mizzou PRSSA students create NIL plans for Tampa Bay Rays prospects

From left: Mizzou students Sophie Pfal, Emily Gerhart, Bradyn Johnson and Carter Waghorne present their research-based plan book developed for Tampa Bay Rays 2023 first-round pick Adriana Santana. By Jack Toal This spring, the Missouri School of Journalism’s Public Relations Student Society of America (PRSSA) chapter took its name, image and likeness (NIL) work to … Continued

Cristina Rivera

Family, heritage and service guide Cristina Rivera’s journey after Mizzou

By Caleb McDairmant Cristina Rivera, BJ ‘19, has built a career rooted in public service. Currently, she works for the U.S. Department of Agriculture’s Rural Development agency, specializing in water and wastewater infrastructure programs. But before she was supporting rural communities in Puerto Rico and beyond, Rivera was a high school journalist from Edwardsville, Illinois, … Continued

Kampbell Hemeyer [L] and Josie Manley

Mizzou students represent School of Journalism, make connections at PRSA’s Employee Conference 2025

By Isabella Trost In late April, two aspiring public relations professionals left the classroom to expand their industry knowledge at the PRSA Employee Communications Connect 25 Conference in St. Louis. School of Journalism students Kampbell Hemeyer and Josie Menley attended as active members of the University of Missouri’s chapter of the Public Relations Student Society … Continued

NSAC team

From brainstorms to best creative: Mizzou’s NSAC team delivers big

By Maggie Pelter After months of collaboration and creativity, the Missouri School of Journalism’s National Student Advertising Competition (NSAC) team brought home Best Creative and second place overall honors at this year’s District 9 competition. The 11-student team built an integrated marketing campaign for AT&T, focused on increasing brand affinity among Generation Z — a … Continued