Strategic Communication
From brainstorms to best creative: Mizzou’s NSAC team delivers big
By Maggie Pelter After months of collaboration and creativity, the Missouri School of Journalism’s National Student Advertising Competition (NSAC) team brought home Best Creative and second place overall honors at this year’s District 9 competition. The 11-student team built an integrated marketing campaign for AT&T, focused on increasing brand affinity among Generation Z — a … Continued
The State of the YAYA is strong
MOJO Ad students prepare to present in-depth research on one of the most sought-after demographics in marketing — their own Contact: Cary Littlejohn, carylittlejohn@missouri.eduPhoto by Frank Corridori At the University of Missouri School of Journalism, students in MOJO Ad — a premiere full-service, student-staffed advertising agency — aren’t just studying marketing trends. They’re leading the … Continued
Full circle: Mizzou alumni Devan Foos inspires the next generation of storytellers
By Maggie Pelter Devan Foos, BJ ‘17, has built a career rooted in passion and purpose. Now a journalism teacher at Platte County High School and a freelance writer, she was recently named this year’s Rising Star by the Missouri Interscholastic Journalism Association — an award that highlights her commitment to education and the meaningful … Continued
ADDY Awards shower Missouri School of Journalism students with awards honoring creative ad campaigns
Three MOJO Ad teams — Team Atlas, Team Chroma and Team Sonder — presented plans to NASA to promote its Artemis program on Dec. 4, 2024, in Smith Forum. Photo by Nate Brown | copyright: 2024 – Curators of the University of Missouri Students were also recognized for an innovative, AI-assisted project By Austin Fitzgerald … Continued
Mizzou students gain real-world experience at VML and Weber Shandwick through NY campaign program
VML group photo with Jon Cook, CEO of VML By Maggie Pelter Every morning for two weeks this January, senior Tess Owens and 14 other Missouri Journalism students rode the subway to the office of international marketing agency VML at the World Trade Center in New York City, while 10 others headed into the Weber … Continued
From Mizzou to Meta, Katie Yaeger blends creativity and strategy on a global scale
By Caleb McDairmant Katie Yaeger, BJ ’15, MA ’17, discovered her passion for blending creativity and strategy while at the Missouri School of Journalism. Now a content design manager at Meta, she supports internal teams in tooling, accessibility and internationalization, which enable designers to ship out experience for billions of users across Facebook, Instagram, WhatsApp … Continued
Mizzou’s AAF and PRSSA agency trips: Opening doors to real-world experience and networking
The Missouri School of Journalism’s student chapter of the American Advertising Federation (AAF) during their trip to Dallas, Nov. 13–14, 2024. By Maggie Pelter This November, students from the University of Missouri’s School of Journalism had the chance to dive into the worlds of advertising and public relations through trips organized by the School’s student … Continued
2024: The year in review
By Austin Fitzgerald COLUMBIA, Mo. (Dec. 18, 2024) — In 2024, the Missouri School of Journalism was a stronger force than ever in hands-on education, community journalism and impactful research. “This year, we gained even more momentum in moving the industry forward as a school rooted not only in the philosophy of learning by doing, … Continued
Strategic success: Lauren Purdy’s path from Mizzou to the Baltimore Ravens
By: Maggie Pelter For University of Missouri School of Journalism graduate Lauren Purdy, BJ ’22, the path from campus to her role as Senior Coordinator of Digital Strategy for the Baltimore Ravens has been fueled by passion, preparation and seizing opportunities. Mizzou provided her with not only the skills to succeed, but also the clarity … Continued
Mizzou Journalism connections lead Delaney Ehrhardt to co-author first book
By: Caleb McDairmant Delaney Ehrhardt, BJ ‘23, always knew she loved writing, especially watching bullet points turn into fully fleshed-out pages. What she didn’t know was that her first major post-grad project would land her in major retailers like Target, Barnes and Noble, and Amazon. Her recently published, co-authored book, Prompting Originality, is a guide … Continued