Strategic Communication
ADDY Awards shower Missouri School of Journalism students with awards honoring creative ad campaigns
Three MOJO Ad teams — Team Atlas, Team Chroma and Team Sonder — presented plans to NASA to promote its Artemis program on Dec. 4, 2024, in Smith Forum. Photo by Nate Brown | copyright: 2024 – Curators of the University of Missouri Students were also recognized for an innovative, AI-assisted project By Austin Fitzgerald … Continued
Mizzou students gain real-world experience at VML and Weber Shandwick through NY campaign program
VML group photo with Jon Cook, CEO of VML By Maggie Pelter Every morning for two weeks this January, senior Tess Owens and 14 other Missouri Journalism students rode the subway to the office of international marketing agency VML at the World Trade Center in New York City, while 10 others headed into the Weber … Continued
From Mizzou to Meta, Katie Yaeger blends creativity and strategy on a global scale
By Caleb McDairmant Katie Yaeger, BJ ’15, MA ’17, discovered her passion for blending creativity and strategy while at the Missouri School of Journalism. Now a content design manager at Meta, she supports internal teams in tooling, accessibility and internationalization, which enable designers to ship out experience for billions of users across Facebook, Instagram, WhatsApp … Continued
Mizzou’s AAF and PRSSA agency trips: Opening doors to real-world experience and networking
The Missouri School of Journalism’s student chapter of the American Advertising Federation (AAF) during their trip to Dallas, Nov. 13–14, 2024. By Maggie Pelter This November, students from the University of Missouri’s School of Journalism had the chance to dive into the worlds of advertising and public relations through trips organized by the School’s student … Continued
2024: The year in review
By Austin Fitzgerald COLUMBIA, Mo. (Dec. 18, 2024) — In 2024, the Missouri School of Journalism was a stronger force than ever in hands-on education, community journalism and impactful research. “This year, we gained even more momentum in moving the industry forward as a school rooted not only in the philosophy of learning by doing, … Continued
Strategic success: Lauren Purdy’s path from Mizzou to the Baltimore Ravens
By: Maggie Pelter For University of Missouri School of Journalism graduate Lauren Purdy, BJ ’22, the path from campus to her role as Senior Coordinator of Digital Strategy for the Baltimore Ravens has been fueled by passion, preparation and seizing opportunities. Mizzou provided her with not only the skills to succeed, but also the clarity … Continued
Mizzou Journalism connections lead Delaney Ehrhardt to co-author first book
By: Caleb McDairmant Delaney Ehrhardt, BJ ‘23, always knew she loved writing, especially watching bullet points turn into fully fleshed-out pages. What she didn’t know was that her first major post-grad project would land her in major retailers like Target, Barnes and Noble, and Amazon. Her recently published, co-authored book, Prompting Originality, is a guide … Continued
Missouri School of Journalism professor Shelly Rodgers named Curators’ Distinguished Professor
Rodgers is the first J-School professor in 21 years to receive this distinction By Austin Fitzgerald COUMBIA, Mo. (Nov. 7, 2024) — Shelly Rodgers, the Maxine Wilson Gregory chair in journalism research at the Missouri School of Journalism, has been named a Curators’ Distinguished Professor. The prestigious, system-wide honor is the highest academic rank bestowed … Continued
Exploring creativity and collaboration with the Visual Communications Club
By Maggie Pelter For aspiring designers, experienced artists and even those who simply appreciate the beauty of good design, the Visual Communications Club (VCC) at the Missouri School of Journalism offers a space for students to hone their creative skills. Led by Isaac Lewis, the club’s co-founder and president, VCC strives to inspire and connect … Continued
Nonprofit organization plans to turn pitches from PR students into real promotional campaigns
By Austin Fitzgerald COLUMBIA, Mo. (Oct. 11, 2024) — During the 2024 spring semester, students in Professor Jon Stemmle’s public relations course took advantage of a hallmark of the Missouri School of Journalism’s strategic communication curriculum: the opportunity to work on a promotional campaign for a real client. The students — four seniors and a … Continued