Strategic Communication
Exploring creativity and collaboration with the Visual Communications Club
By Maggie Pelter For aspiring designers, experienced artists and even those who simply appreciate the beauty of good design, the Visual Communications Club (VCC) at the Missouri School of Journalism offers a space for students to hone their creative skills. Led by Isaac Lewis, the club’s co-founder and president, VCC strives to inspire and connect … Continued
Nonprofit organization plans to turn pitches from PR students into real promotional campaigns
By Austin Fitzgerald COLUMBIA, Mo. (Oct. 11, 2024) — During the 2024 spring semester, students in Professor Jon Stemmle’s public relations course took advantage of a hallmark of the Missouri School of Journalism’s strategic communication curriculum: the opportunity to work on a promotional campaign for a real client. The students — four seniors and a … Continued
Mizzou’s Homecoming 2024: Strategic Communication students lead celebrations, combining tradition with real-world experience
By Maggie Pelter Mizzou’s annual Homecoming celebration, taking place October 19-21, will see the parade, campus decorations, and community service events filling the week capped off by the football game between the Tigers and Auburn. At the heart of these traditions lies the student-led Homecoming Steering Committee, responsible for coordinating every detail of the festivities. … Continued
MOJO Ad unveils NASA as newest client for student-staffed ad agency at Missouri School of Journalism
Dylan Connell, BJ ’14, communications and public affairs manager at NASA J-School alum and NASA strategic communicator Dylan Connell introduced students to their new client this week By Nate Brown and Austin FitzgeraldPhotos by Nate Brown MOJO Ad, the Missouri School of Journalism’s student-staffed, professional services advertising agency, is reaching for the stars this semester: … Continued
Missouri School of Journalism student enters senior year with new perspective after transformative internships
Back-to-back internships with CNN and Warner Bros. Discovery have left Victoria Shore with a wealth of empowering experience By Caleb McDairmant Eight months ago, Victoria Shore applied to five internships each day, unsure of what the outcome would be. She had applied to and was accepted by the Missouri School of Journalism’s New York program … Continued
Missouri School of Journalism’s Jon Stemmle wins Post-Secondary Professional of the Year Award
Jon Stemmle receives his award from April Fiesler Avery, president of MEMO. By Austin Fitzgerald COLUMBIA, Mo. (Aug. 5, 2024) — Jon Stemmle, a strategic communication professor at the Missouri School of Journalism, has won the Post-Secondary Professional of the Year Award from the Marketing Educators of Missouri (MEMO), previously known as the Marketing Cooperative … Continued
From watching games to shaping teams in Major League Baseball
By Caleb McDairmant Missouri journalism alumna Samantha Bireley’s open-minded approach guided her from unexpected roles to a key position with the Tampa Bay Rays. The story of Samantha Bireley’s first World Series appearance goes like this: She was a junior in high school. A friend of Bireley’s father offered them tickets. The girl who grew … Continued
Missouri School of Journalism welcomes two new faculty members starting in July
By Austin Fitzgerald COLUMBIA, Mo. (July 9, 2024) — The Missouri School of Journalism is welcoming two new faculty members starting this month as assistant professors with key roles in Missouri News Network newsrooms: Brittany Hilderbrand, community news editor for community newspaper the Columbia Missourian; and Stan Jastrzebski, news director for NPR-member station KBIA-FM. “Brittany … Continued
New research from Missouri School of Journalism’s Jon Stemmle: Communicators adopting AI tools with astonishing speed
By Austin Fitzgerald COLUMBIA, Mo. (June 25, 2024) — Missouri School of Journalism Professor Jon Stemmle has expanded upon the AI research report he co-authored late last year, conducting a new survey that revealed the rapid pace of change in attitudes toward AI in strategic communication. As before, the new report was co-authored by Stemmle … Continued
Missouri School of Journalism’s AdZou team places in top five in National Student Advertising Competition
The AdZou team conducted an Instagram takeover during the National Student Advertising Competition (NSAC) in Salt Lake City. To watch their takeover, visit instagram.com/mujschool. By Benjamin Miller COLUMBIA, Mo. (June 17, 2024) — AdZou, the full-service marketing and advertising agency operated by strategic communication students from the Missouri School of Journalism, took fourth place in … Continued